Naturi Startup Of Pittsburgh Created Out Of Desire For Better Yogurt

Aditya Dhere and Anes Dracic got their idea for a yogurt company when they couldn’t find what they wanted on supermarket shelves.

The recent MBA graduates of Carnegie Mellon University’s Tepper School of Business ate a lot of yogurt and enjoyed making up recipes with fruit and nuts, but they wanted an organic, high-protein option.

“By being both active and engaged in physical activities … (we) thought, ‘Hey, why not give food a try and change the landscape a bit?’ ” Dracic said. “So we came up with our own brand.”

Naturi, based in the Strip District, was incorporated in February. The pair envision their yogurt as an artisanal alternative to Stonyfield, Chobani, Fage and Yoplait Greek yogurts filling grocery shelves. It tastes better, they said, because it is made with milk from grass-fed cows.

Read more: http://triblive.com/news/adminpage/7894091-74/yogurt-naturi-company#ixzz3UfoQBUi1
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