New Arts Partnership To Form Audience Analytics‏

The Lehigh Valley Arts Council (LVAC) announces a new partnership with the Greater Philadelphia Cultural Alliance (GPCA) , the formation of Audience Analytics of the Greater Philadelphia and Lehigh Valley Region. As of July 1, 2015, seventy-five participating cultural nonprofits in a ten county area now gain access to an expanded market of more than two million arts households.

Audience Analytics is a strategic audience development program, designed to improve marketing intelligence and build audiences. Participating arts and cultural organizations in both regions are provided with the training, tools, and expertise to thrive in an increasingly competitive market.

“This partnership is very exciting in so many ways, from audience development to organizational sustainability,” said Randall Forte , LVAC Executive Director. “From a cultural tourism perspective, it allows the Lehigh Valley cultural community to expand their reach and increase the number of out-of-area attendees.”

Audience Analytics has contracted Target Resource Group, the nation’s leading provider of data management and consulting services, for use of TRG’s new and robust Data Center system. When an organization’s data is uploaded into the system, it is first cleansed and certified though the USPS National Change of Address. Household records are then appended with demographic, psychographic, and geographic characteristics, allowing organizations to analyze their patrons in variety of powerful ways. By obtaining these insights, participants are able to make the most efficient and effective use of their marketing and programming dollars. In addition, Data Center allows organizations to identify their best potential trading partners and streamlines the mailing list exchanges. All trades are 100% permission based, ensuing organizations retain 100% control of their data.

The Lehigh Valley Arts Council had been in discussion about forming this partnership with GPCA prior to launching the Cultural List Exchange Co-Op in 2013. The past two years were devoted to establishing a core group of Lehigh Valley organizations and providing them with enough time to learn the system and get up to speed with the more seasoned Philadelphia organizations.

The participants include a wide range of cultural organizations representing the performing arts, visual arts, literary and media arts, as well as historical and cultural institutions. From the Lehigh Valley, the core group includes:

Act 1 DeSales University Performing Arts
Allentown Art Museum
Allentown Symphony Association
Bach Choir of Bethlehem
Baum School of Art
Civic Theatre of Allentown
Historic Bethlehem Museum & Sites
Lehigh Valley Arts Council
Pennsylvania Shakespeare Festival
Pennsylvania Sinfonia Orchestra
Repertory Dance Theatre
The Lehigh Valley Charter High School for the Arts
Touchstone Theatre
Williams Center for the Arts
Youth Education in the Arts
Zoellner Arts Center

Included among the Philadelphia organizations are:
Annenberg Center for the Performing Arts
Arden Theatre Company
Bristol Riverside Theatre
Chamber Orchestra of Philadelphia
Curtis Institute of Music
Delaware Shakespeare Festival
Delaware Theatre Company
Kimmel Center for the Performing Arts
Longwood Gardens
Opera Philadelphia
Philadelphia Museum of Art
The Barnes Foundation
The Franklin Institute
The Philadelphia Orchestra Association
The Wilma Theater
Winterthur Museum, Garden & Library

If you or your organization would like additional information about the program, contact Kim Infante at the Lehigh Valley Arts Council at clec@lvartscouncil.org.

The Lehigh Valley Arts Council thanks our Founding Partner, Discover Lehigh Valley, and our corporate and foundation supporters for their investment toward the initial development of this program and their support for the Lehigh Valley Arts Council in uniting the nonprofit sector.

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About the Lehigh Valley Arts Council

The Lehigh Valley Arts Council is the region’s central voice for the arts, promoting arts awareness and advocating its value while strengthening access to the arts for all citizens in our community. The Arts Council’s mission is to promote the arts; to encourage and support artists and their development; to assist arts organizations; and to facilitate communication and cooperation among artists, arts organizations, and the community. Services include arts research and advocacy, professional development seminars, publications, and cooperative regional marketing initiatives.

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Lehigh Valley Arts Council

840 Hamilton Street, Suite 201
Allentown, PA 18101
610-437-5915 / operations@LVArtsCouncil.org
www.LVArtsCouncil.org / www.LVArtsBoxOffice.org

How Would You Like To See Your State Tax Dollars Spent?

Randall ForteArts advocacy requires an ongoing conversation with both our elected and appointed government officials. Since negotiations for the state budget have stalled, it’s time for citizens to help to set priorities. Let the Commonwealth’s current budget impasse prompt you to contact them and remind them with a personal story of how much the arts mean to you and your family.

A father wrote to me about the sensory-friendly performance of a children’s play attended by his child with autism. They thanked Muhlenberg Summer Music Theatre for their effort to understand the daily challenges faced by families like theirs. “Our son may not have the chance to do so many things in life that others do,” they said. “It was a very special day.”

A thriving arts community does not exist in isolation. While engagement in the arts affects people in deeply quiet ways, the arts experience can unite us around shared values:

  • We believe that everyone in the Lehigh Valley deserves access to our rich diverse arts culture.
  • We take pride in locally produced arts experiences; they are integral to the region’s cultural infrastructure.
  • We realize that the arts are essential to our economic vitality and quality of life.

The Lehigh Valley is the third largest region in the state; it deserves recognition and its equal share of reallocated state tax dollars. An individual story sends a powerful message. Many stories command attention.

Randall Forte
Executive Director, Lehigh Valley Arts Council

Upcoming Performances Classical Music Performances In The Lehigh Valley

CHAMBER MUSIC SOCIETY OF BETHLEHEM presents:
September 11, 2015 | 7:30 pm @ Foy Hall
Manhattan Piano Trio


PENNSYLVANIA SINFONIA ORCHESTRA presents:
August 16, 2015 | 7:30 pm @ Wesley Church
Valley Vivaldi

Lehigh Valley Arts Council
840 Hamilton Street, Suite 201 ◊ Allentown, PA 18101
610.437.5915 ◊ info@LVArtsCouncil.org
www.LVArtsCouncil.org
LVArtsBoxOffice.org

Berks Celtic Oyster Fest Saturday, July 18th

The Berks Celtic Oyster fest was established in 2002 as an annual event to raise money so the Berks County Irish-American fraternal association (BCIAFA) can set up an establishment in the community that we can call home. Our event is a celebration of Celtic heritage with food, drink, Irish entertainment and various vendors.

Hours:  11 AM – 9 PM (Rain or shine)

Music from Noon to 9 PM

Admission Price:

$8 + fee (online)

$8 in advance 

$10 at the gate

Children 12 years and younger are free

 Free parking onsite

Willow Glen Park, Sinking Spring

Click here for more information

Pottstown Brew Fest To Be Held In Memorial Park, October 4th

A new event is coming to Pottstown.  The craft beer movement is sweeping the nation and Pottstown is no exception.

The event will feature 100+ craft beers and hard ciders from 50+ brewers that you can sample.  Sly Fox will be there representing Pottstown along with many Pennsylvania brewers AND brewers from more than a dozen other states (as far away as Oregon!).

There will be food (Lily’s Grill, The Heart Foodtruck, The Cow and the Curd and Grumpy’s) and music (Celtic Spirit Band).

1500 tickets go on sale starting July 17th at 9:00 am.

The Brew Fest benefits the Pottstown Elks Lodge #814.

Click here to check out the website and buy your tickets starting July 17th.

Memorial Park and Manatawny Park are the same place.  So no matter what you call it, you know where to go :).

The New York Times Spends 36 Hours in Pittsburgh

Beyond Pittsburgh’s pretty downtown, transformation and momentum reign, with former industrial areas giving way to restaurants, shops and art venues.

Click here to watch the just under 6 minute video.

BOYERTOWN’S 8TH ANNUAL CRUISE NIGHT

July 18 @ 3:00 pm – 10:00 pm

Free

In the past years Building A Better Boyertown (BBB) has hosted a series of community events on the 3rd Saturday of each month. With the permission of the Borough of Boyertown, BBB’s 8th Annual Cruise Night will hit the streets of Boyertown on July 18, 2015, with a rain date of July 25, 2015.
BBB’s Cruise Night will take place along Route 562/Reading Avenue and the lots of National Penn Bank and the Boyertown Museum of Historic Vehicles. Registration will be in the parking lot of Good Shepherd Church. Reading Avenue will be closed from 3:00 pm until 10:00 pm, from Third Street to Philadelphia Avenue/Route 73 and Fifth Street to Philadelphia Avenue/Route 73, detour directions will be posted and Philadelphia Avenue will remain open. Alternate parking for spectators will be available in the Town Center parking lot and along Walnut Street.
Over the year’s we’ve had over 300 cars participate and over 800 spectators attend the Car show in Downtown Boyertown!

Website: http://www.gogreaterreading.com/event/boyertowns-8th-annual-cruise-night/

Take Your Seat! 2015-16 ARTix Release

The Lehigh Valley Arts Council is pleased to announce the release of the new ARTix Passport to the Arts, a buy-one, get-one-free ticket to eighteen arts and cultural venues through June 30, 2016. This popular arts promotional campaign introduces the community to a splendid array of dance, musical, theatrical, and historical offerings.

There is definitely something for everyone to enjoy—from symphonic to folk music, fine arts to vintage cars, Shakespeare to Broadway musicals—fun and entertainment for the entire family. “Arts experiences build memories and nurture community through a shared experience,” says Randall Forte, Arts Council Executive Director. “Oftentimes, they provide opportunity to get together and stay connected with our friends, neighbors, and family.”

As a value-added membership benefit, the Arts Council welcomes new members throughout the year. Join today and receive your very own ARTix Passport to the Arts. With passport in hand, you can start booking travel plans to attend the Pennsylvania Shakespeare Festival, Muhlenberg Summer Music Theatre, the Sigal Museum, Godfrey Daniels—and many more! Members also receive discounts to seminars, backstage cultural tours, and arts services, subscriptions to the bimonthly Inside the Arts / Arts Calendar and Lehigh Valley Style, and free admission to the annual spring and fall membership receptions.

The Passport is also distributed to real estate and corporate relocation offices in order to introduce new residents to the variety of arts programming in the region. Volunteers and staff at the Lehigh Valley Health Network also receive the passport, which promotes the arts are part of a healthy lifestyle.

“The Lehigh Valley Arts Council is proud to provide regional leadership that advances the arts in this growing community,” says Forte. ARTix Passport is made possible through the support of Christmas City Printing, The County of Lehigh, PPL, and The Harry C. Trexler Trust.

About the Lehigh Valley Arts Council

The Lehigh Valley Arts Council is the region’s central voice for the arts, promoting arts awareness and advocating its value while strengthening access to the arts for all citizens in our community. The Arts Council’s mission is to promote the arts; to encourage and support artists and their development; to assist arts organizations; and to facilitate communication and cooperation among artists, arts organizations, and the community. Services include arts research and advocacy, professional development seminars, publications, and cooperative regional marketing initiatives.


Lehigh Valley Arts Council

840 Hamilton Street, Suite 201
Allentown, PA 18101
610-437-5915 / operations@LVArtsCouncil.org
www.LVArtsCouncil.org / www.LVArtsBoxOffice.org

Flute Haven Native Flute School

Conference Center of Valley Forge, PA   Sept 13-20th

 

Flute Haven offers a full week or weekend of workshops, recording, classes, performing and performances, presentations, and (most enjoyably) music-making and jamming.

Flute Haven is for people of all levels of musical experience – including beginners and experienced players. The amount of time you have played Native flutes is not important – only your desire to explore and expand your musicality.

September 13-20 come for a week or a weekend

flutehaven.com

Music For People’s: Art Of Improvisation

Join Our Musical Community
Through a supportive humanistic approach, our intention is to promote authentic music making through creating music “in the moment” and playing through the heart. Our simple yet profound structures help to guide you toward your own music.
All styles, instruments and levels of experience welcomed.

Fredonia University, Fredonia, NY 

Aug 2-7, 2015

Additional information and registration:

Music Meets Medicine Conference

Interdisciplinary Society for Quantitative Research in Music and Medicine
  Music Meets Medicine Conference
Advancing our understanding of the medical impact of music

July 24-26 2015
  •  Informative experiential workshop presentations and research papers

Raga therapy, Sacred scale, Chinese Bell Therapy, African drumming, BioGuided Music Therapy, Mandala and Music, Music and Pain, Native flutes and more…….

* CEU credits  available for Chinese Medicine and Music therapists

check our brochure

  • Evening Concerts  (Open to the Public) shows start at 7:30pm
    with vendors selling Cd’s and world instruments check our concerts

Immaculata University, 1145 King Rd. Malvern, PA

Visit our website

Pottstown Rumble Pictures From Sunday, June 28, 2015

As they say, what a difference a day makes.  Much warmer and the sun was around.  We were actually getting hot sitting in Center Court watching semi-final matches.  The big drawback today was MUD, MUD, MUD.  We endured, despite the mud :).  Great time!

The Pottstown Rumble is a great event.  It showcases what’s best about Pottstown.  It’s well run, people behave themselves, the police were visible, more food than you can shake a stick at (I was told by a player how awesome that is).  Usually the players have to get their own food or maybe there are hot dogs. They felt this was a big plus.  Especially healthy Vegan cuisine courtesy of iCreate Cafe to keep those athletes in tip-top shape!

The Rumble is a great four day event that pumps a lot of money into the local economy and spreads good will about Pottstown.  Can’t put a price tag on good publicity!

Kudos to the Pottstown Parks and Recreation Department for taking great care of one of the best assets in town, Memorial Park!

Pictures From The Pottstown Rumble, June 27, 2015

It was a soggy day but hundreds of volleyball players and spectators jammed into Memorial Park, Pottstown.  The weather tomorrow is supposed to be much better so hopefully it will be a brighter day and no rain!  This was the third day of the Rumble.  Saturday and Sunday are the two biggest days of competition.

PENNSYLVANIA SINFONIA ORCHESTRA Presents Valley Vivaldi

Enjoy intimate Baroque compositions for strings, harpsichord, oboe and–this time–recorder.

Valley Vivaldi is the Pennsylvania Sinfonia Orchestra’s popular summer series of delightful chamber music concerts. In a visually beautiful and acoustically proper setting, an ensemble of nine accomplished musicians performs Baroque music with various combinations of instruments. The result is intimate, welcoming and uplifting. Meet and converse with the musicians and fellow patrons at the post-concert reception.

Sunday, June 28, 2015
at 7:30 pm
Christ Lutheran Church
1245 W. Hamilton Street, Allentown, PA
free church parking lot across street, handicapped accessible
 

Vivaldi- Concerto in d minor for strings, RV 128
Telemann- Trio sonata in d minor for violin and recorder, TWV 42: d10

Rainer Beckmann, recorder

Bach- Trio sonata in G for two violins and cello
Vivaldi- Chamber concerto in g minor for recorder, oboe, violin and cello, RV 107
Albinoni- Violin Concerto in A

Simon Maurer, violin

Simon Maurer, violin
Inna Eyzerovich, violin
Stephani Bell, violin
Agnès Maurer, viola
Elizabeth Mendoza, cello
Nancy Merriam, bass
Rainer Beckmann, recorder
Cheryl Bishkoff, oboe
Allan Birney, harpsichord

Meet the musicians at our post-concert reception!
Click Here to Buy
Limited RUSH Tickets $12.00
Regular Prices: Adults $25 & $35 / Srs. 62+ $20 & $30/ Students $10 & $15

Rush tickets available online through the Lehigh Valley Arts Council
Please Note:* Rush ticket seating for this performance is in the rear rows of the sanctuary. Parking lot across the street. The church is handicapped accessible.

** Convenience fee of $2.50 is charged at checkout in addition to the price of a standard ticket (Total ticket price + convenience fee = $14.50)

For additional information, please visit PENNSYLVANIA SINFONIAORCHESTRA’s Website or call (610) 434-7811.

Lehigh Valley Arts Council
www.LVArtsCouncil.orgwww.LVArtsBoxOffice.org

Rush Ticketing is a service of the Lehigh Valley Arts Council.
For more information, visit:
www.lvartscouncil.org/RushTicketing.html

Pottstown Rumble Returns June 25th through June 28th

Center Court action

Center Court action

The Pottstown Rumble is a 4-day fun-filled event – Thursday June 25 to Sunday, June 28, 2015. Along with amazing competition at all levels of the tournament, the Rumble offers plenty of other activities: food, music, and fun. The Rumble starts off Thursday with the Dream in Gold Clinic hosted by 3-time Olympic Gold Medalist Misty May with her Father Butch May – 1964 Olympian. Other instructors include high level volleyball players and coaches. Friday brings our Pottstown Rumble Juniors Grass Doubles Tournament ages 18 and under. Saturday morning starts off with a bang with a beefed up fireworks show as over 2,000 players eagerly wait to start their day. Saturday afternoon brings Women’s Pro Finals to center court while the Men’s Pro division wraps up Sunday afternoon competing for the $5,000 first place price. There will be gourmet food, clothing vendors, an on-site massage therapist, and high-energy music throughout the weekend!! All visitors welcome!!

All registrations are first come first serve! You will be notified prior to registering if you are NOT at the main field. Anyone registering after June 21 will be charged a late fee of $20 per entry, this includes walk-on’s if space is available. Walk-on’s will most certainly be playing on satellite fields.

For more information, check out their website: https://pottstownrumble.com/