With its financing woes behind it, construction began today on the $9.8 million renovation of the former Schoen’s Furniture Store in Allentown.
The 612 W. Hamilton St. structure has now been dubbed the Trifecta Building after its primary tenant, Trifecta Technologies, the software firm that will occupy the top three of the building’s six floors.
During an open house and construction launch party today, Trifecta founder and CEO Doug Pelletier expressed excitement about being part of the City Center neighborhood’s ongoing revitalization.
“We’re coming downtown, and we’re not just coming here to work,” Pelletier said. “We’re going to drink in your bars, we’re going to eat in your restaurants, we’re going to cheer at the arena. That’s what we love about coming here.”