Looks like everyone’s favorite sex addict, Tiger Woods has started a precedent on Madison Avenue. Companies are looking for ways to protect themselves when their spokesperson, for example, has sex with dozens of people, ruins his/her reputation and gives the company they represent a black eye with consumers.
Companies are also starting to add morals clauses into contracts for celebrity endorsers so they can drop them like the proverbial “hot potato” if you have a lapse in judgement.