Experience a free, authentic German Oktoberfest with a special Pennsylvania flair. Highlighting the event is the giant Yuengling Festhalle tent at PNC Plaza:645 E. First Street, Bethlehem, PA 18015, featuring German food, beer and polka, rock and party bands.
After D.G. Yuengling and Son became the biggest American-owned brewery, the Pottsville company celebrated last year with a “Here’s to you, Philly,” promotion during which it offered a free serving of its signature lager to bar patrons around Philadelphia.
The company said beer drinkers in the City of Brotherly Love helped revive the popularity of its historic brand, which has become one of the fastest-growing brews in the country.
So it seems fitting that the company’s fifth-generation owner, Dick Yuengling, said he was “the happiest guy in the beer business” until he found out the city he chose to celebrate his company’s success with has slapped the brewery with a lawsuit seeking more than $6 million.
The lawsuit stems from a disagreement between the city and Yuengling about whether the company has to pay Philadelphia’s business income and receipts tax, which is assessed on companies doing business in the city.
America’s oldest brewery, D. G. Yuengling & Son, will hold the first annual Oktoberfest at the SteelStacks performing arts venue in South Side Bethlehem beginning in 2011. I can think of another former Bethlehem Steel site that could use an awesome brownfield transformation like the one in Bethlehem. Hint, hint!
The Pottsville based brewery plans to hold the annual event the last week of September and the first week of October each year in a 130 x 160 foot tent which will be christened the Yuengling Festehalle. Yuengling will make a new seasonal Oktoberfest beer for the occasion.
Yuengling also plans to sponsor 200 concerts in the Musikfest Cafe which is currently under construction at the former site of Bethlehem Steel. The cafe will be completed this time next year. Cream of the crop guitar manufacturer, C. F. Martin will sponsor a lobby in the cafe that will feature photographs of famous musicians playing Martin guitars.
Martin’s global headquarters and primary factory are located in Nazareth which is located 4 miles north of Bethlehem.