West Reading’s 19th Annual Art On The Avenue

Map of Berks County, Pennsylvania, United Stat...

Map of Berks County, Pennsylvania, United States with township and municipal boundaries (Photo credit: Wikipedia)


The West Reading Community Revitalization Foundation is proud to present the nineteenth annual Art on the Avenue.  The community’s premier family festival features fine arts and crafts made by local juried artists.  Each year thousands of people are drawn to Penn Avenue, West Reading as the event continues to grow.  Located in the Greater Reading hub for arts, culture, shopping, and dining, this event appeals to both novice buyers and experienced art patrons.  Additionally the venue features live music, street performers, local businesses, and specialty foods.

For more information visit www.ArtOnTheAvenue.wrcrf.org

West Reading Historic House Gets New Lease On Life

Just off Penn Avenue on West Reading’s South Seventh Avenue, the home of the late James M.K. Waldron sits inconspicuously atop a hill, the onset of rows of residences moving away from the main corridor.

The facade is freshly painted, and a new flight of concrete steps leads to a newly finished porch.

There’s nary a sign of the mysterious past of the home once occupied by Reading Public Museum‘s curator of fine arts.

No indication that until last summer it seemed to be frozen in time: back to 1974, when Waldron, a watercolor artist in his own right, died at age 64.

Read more:  http://readingeagle.com/article.aspx?id=473725

Reading/Berks Businesses Participate In Small Business Saturday

Map of Pennsylvania highlighting Berks County

Map of Pennsylvania highlighting Berks County (Photo credit: Wikipedia)

Right on the tail of Black Friday, as consumers shake off their turkey slumber to start their Christmas shopping, is Small Business Saturday.

American Express began the effort in 2010 and its website boasts that more than 100 million people came out to support independently owned businesses last year.

Today’s event has several area retailers celebrating by bringing consumers extended hours, discounts, special events and the like, to encourage holiday shopping at small businesses.

Brad Eastman, owner of home specialty shop E.I. Home, 4453 Penn Ave., Sinking Spring, said he was overwhelmed by the amount of people who came out for the event last year.

Read more:  http://readingeagle.com/article.aspx?id=430955

West Reading Program ‘Got It Right,’ State Official Says

Editor’s note:  We heartily agree! West Reading is a happening town!  Maybe the leadership from Pottstown should rent a bus and take a field trip to see what revitalization actually looks like!  It sure as heck isn’t found on High Street!

Map of Berks County, Pennsylvania, United Stat...

Map of Berks County, Pennsylvania, United States with township and municipal boundaries (Photo credit: Wikipedia)

A state official praised West Reading on Wednesday for being ahead of the curve in its efforts to revitalize the community.

“For a borough of 4,000 people, they’re doing an awful lot of good things,” said Secretary C. Alan Walker of the state Department of Community and Economic Development.

During a tour of West Reading led by Elm Street Program Manager Dean Rohrbach, Walker said borough officials have a good vision.

“They know what they want to do and they’re carrying it out,” he said, referring to streetscape and building-facade improvements throughout West Reading.

Read more: http://readingeagle.com/article.aspx?id=423186