With annual sales of his raw-foods snacks closing in on $20 million and investment experts suggesting that could rise to at least $100 million in the not-too-distant future, Doylestown-based organi-preneur Brad Gruno’s lesson is indisputable:
Mothers have been on to something all along with their “Eat your vegetables!” harping.
Gruno was smart enough to build a business off it – one that started in 2009 with a sales table at a Bucks County farmers’ market and now has shelf space in major markets such as Whole Foods and Wegmans and many specialty grocers.
His Brad’s Raw Foods product line has expanded from raw tortilla chips made of a dehydrated mixture of fresh vegetables, flaxseed, and buckwheat groats to include seasoned sprouted seeds, dried onion rings, and what is now responsible for 70 percent of sales: six flavors of crunchy kale.
Read more at http://www.philly.com/philly/business/small_business/20140414_Bucks_entrepreneur_s_raw_foods_flying_off_the_shelves.html#CZoDDDCY6dGf0bOx.99