Tastykake Looking Fresh At 100

As an independent company, Tasty Baking Co. didn’t quite make it to Tuesday’s 100th anniversary, selling out to Flowers Foods Inc. in 2011 for $141 million to avoid bankruptcy.

But nearly three years after the rescue, the Tastykake brand – which drips nostalgia in the Philadelphia region, but had failed to break through nationally – has renewed strength.

The Flowers bailout has given workers at Tasty’s bakery in South Philadelphia and delivery-route owners throughout the Mid-Atlantic the chance to celebrate the brand’s centennial.

“Couldn’t be better,” is how Dom Rosa, who has owned a Tastykake delivery route in South Jersey since 2000, described life under Flowers Foods.

Read more at http://www.philly.com/philly/business/20140225_Taskykake_looking_fresh_at_100.html#qDDZokmzwt3ebC40.99

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Hostess To Sell Wonder Bread To Maker Of Tastykake

Wonder Bread (Canadian packaging)

Wonder Bread (Canadian packaging) (Photo credit: Wikipedia)

NEW YORK – Hostess has found a new home for its most popular breads, including the iconic Wonder bread.

The bankrupt maker of Twinkies, Devil Dogs and other snack cakes said late Friday that it selected bids by rival bakery Flower Foods Inc. to buy six of its bread brands for $390 million.  Flower Foods, based in Thomasville, Ga., is best known for Tastykakes but also makes breads including Nature’s Own and Cobblestone Mill.

Hostess is expected to announce buyers for its famed dessert cakes in coming weeks.  The company has said a wide variety of parties have expressed interest in its brands, including national supermarket chains and the makers of brand name packaged foods.

Read more: http://www.philly.com/philly/business/20130111_ap_hostesstosellwonderbreadtomakeroftastykake.html#ixzz2HmIltonK
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Tasty Baking Company Having Financial Problems

Oh no!  Will Tastykakes become a recession casualty!  Philadelphia’s Tasty Baking Company is having serious financial difficulty, even after moving to the Navy Yard and into a state of the art, energy-saving new facility.

Read a humorous Daily News editorial on how to save Tasty Baking Company: