Pittsburgh Has Dim View Of Ads On Sign Above Point

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The sign in question is to the right of the tall building and the incline. Looks like a cement wall next to the trees on the cliff. Actually a billboard.

Picture this scrolling hundreds of feet above the iconic confluence of Pittsburgh’s three rivers: “Chipped ham, $1.39 a pound.”

That’s the plot Mayor Bill Peduto says his administration has foiled as it negotiates a new permit with Lamar Advertising for the company’s famous 32-foot-tall, 225-foot-long neon sign on Mount Washington, which has loomed over the Point since around the time of the 1929 stock market crash that triggered the Great Depression.

Bayer, which for years had pushed for upgrades to the dilapidated sign that was covered with a banner during the G-20 summit in 2009 like an embarrassing piece of furniture, finally dropped its nearly 22-year lease of the sign last summer. Lamar pledged to overhaul it. During its lifespan, the sign has also been graced by the sponsorship of Iron City Beer and Alcoa, and displayed the time and the temperature.

Mr. Peduto said Friday that the company is threatening to cease the improvements over his administration’s insistence that the sign not be used for advertising purposes beyond displaying a company name. Mr. Peduto said he was told his stance “killed” a deal with Giant Eagle to become the new sponsor.

Read more:

http://www.post-gazette.com/local/city/2015/05/23/Pittsburgh-has-dim-view-of-ads-on-sign-above-Point/stories/201505230071

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Video Signage In Wilkes-Barre To Promote Genetti Businesses And Area Non-Profits

WILKES-BARRE, PA — Two outdoor video signs on a downtown building are for the birds and other wildlife for the time being, until a software switch replaces them with ads.

The signs atop the building owned by hotelier Gus Genetti on the corner of North Street and North Pennsylvania Avenue have been up for a few weeks. On Friday he said that they should be displaying advertisements for his facilities and promoting area non-profit organizations by the end of next week.

The transition has been delayed because of a switch to a different program to run the ads after difficulties arose with the original software, Genetti explained. “We’re waiting to be trained on the program,” he said.

Read more: http://www.timesleader.com/news/local-news-news/50967407/

Tacony Hopes Fresh Face-Lift Lures Flocks Of Folks

Map of Pennsylvania highlighting Philadelphia ...

Map of Pennsylvania highlighting Philadelphia County (Photo credit: Wikipedia)

SCOTT DeGIRALOMO, owner of Computer Guy on Torresdale Avenue near Disston, said he’s very happy with the new, huge “Computer Guy” letters that light up in cool blue across the former Tacony post office that now houses his high-tech services business.

“They replaced my hanging disaster of an old sign outside that was about to fall and crush somebody,” DeGiralomo said dryly.

Like Bull’s Eye Dart Supplies next door, Computer Guy is one of 15 businesses along Torresdale Avenue that got a major face-lift, thanks to the Tacony Community Development Corp. and its business corridor manager, Alex Balloon.

“Alex is our general and our cheerleader,” DeGiralomo said, smiling. “I see him marching around here, talking up Tacony’s positives to store owners until he rah-rahs us into being a team.

Read more at http://www.philly.com/philly/news/20140519_Tacony_hopes_fresh_face-lift_lures_flocks_of_folks.html#k3dFxEk0DoZZQWY6.99

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Street Signs To Identify Reading’s Centre Park Historic District

Map of Pennsylvania highlighting Berks County

Map of Pennsylvania highlighting Berks County (Photo credit: Wikipedia)

You may drive through Reading’s Centre Park Historic District and not even know it; no signs mark its boundaries.

That will soon change, thanks to district residents and others who are paying for the signs, and the city, which has agreed to chip in $8,000 in community development money to mount them.

“Centre Park Historic District a great place to call home” say the 18-square-inch signs with an arched top.

“We’ve been talking about it in some form or another for years, but the actual push to get something done began about three months ago,” said Michael Lauter, the district’s executive director.

Read more: http://readingeagle.com/article.aspx?id=513703

New Signs To Point Way To Reading’s Penn Corridor Attractions

Finding attractions along Penn Avenue and Penn Street will soon be a bit easier.

Representatives from the Penn Corridor Initiative on Tuesday shared with City Council plans to install way-finding signs along the corridor, pointing people in the direction of spots like the Reading Public Museum, Reading Hospital and the Sovereign Center.

“A lot of people coming into the city see the Miller Center right there and say ‘How do I get there?’ ” said John Weidenhammer, chairman of the initiative.

Read more: http://readingeagle.com/article.aspx?id=412888