Sheraton Valley Forge Takes It Up A Notch

English: Starwood Hotels & Resorts Worldwide Inc.

English: Starwood Hotels & Resorts Worldwide Inc. (Photo credit: Wikipedia)

UPPER MERION TOWNSHIP, PA — The building that has known incarnations such as Sheraton Park Ridge Hotel & Conference Center, Park Ridge Hotel and, briefly, Clarion Hotel, was demolished to bare bones more than a year ago and reinvented as the Sheraton Valley Forge.

The $30 million-plus facility at 480 N. Gulph Road ups the ante — even by King of Prussia’s emerging platinum standards.

“We gutted the entire property,” said Eric Davies, COO of the hotel’s owner and operator Wurzak Hotel Group, standing near a dramatic, high-ceilinged entrance way shimmering with reflective daylight.  “Everything is pretty much 100 percent new.  We raised the bar area to lobby level and opened up a two-story entrance to have natural light coming through and into the lounge seating area.”

Philadelphia-based Wurzak purchased the 9-acre property in 2009 and continued operating it as a Clarion Hotel such for a time prior to franchising the Sheraton brand from Starwood Hotels and Resorts Worldwide Inc., through a deal that was closed by HREC Investments Advisors.

Read more: http://www.pottsmerc.com/article/20121019/FINANCE01/121019353/sheraton-valley-forge-takes-it-up-a-notch&pager=full_story

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