Retailers hope the third time will be a charm as they prepare for Small Business Saturday, the shopping season’s celebration of small boutiques and mom-and-pop stores.
In 2010, Small Business Saturday was a nonevent for customers of Lavish Body and Home in downtown Scranton. Lavish was busy, but no one really knew about Small Business Saturday.
Last year, Lavish co-owner Jonathan Chernes said a good number of people came to the store solely because it was Small Business Saturday. This year, more people are talking about it, he said.
“Merchants have gotten together, there is buzz in social media, and ever more advertising on television,” Mr. Chernes said.