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One year ago, Roger Brooks visited York City and came up with 33 recommendations how downtown York could market itself and attract people. This idea should sound familiar to Pottstown residents after a ULI study and recommendations were made for Pottstown.
What did York do with these 33 recommendations? Do you suppose they ignored them or possibly took an expert at their word and went about trying to carry out these ideas? I know, sounds pretty zany, doesn’t it!
Mr. Brooks gave York a 3 – 5 year time frame to make the changes. Like Pottstown, York has a downtown entity similar to PDIDA, called Downtown Inc. Their Executive Director, Sonia Huntzinger reports they have completed 18 out of 33 recommendations in the first year!
Some of these recommendations, Pottstown has already completed (mainly the cosmetic ones). One unique recommendation, completed in October, was a “best of” guide. Downtown Inc. released a Downtown Destination guide which promotes downtown York!
Brooks recommended that York brand itself as “America’s Industrial Art and Design Capital”. The York County Economic Development Corp. has developed “Creativity Unleashed” to support this effort. The idea is to attract young professionals and artists to York along with tourism. A logo was developed to be used by organizations and companies in their advertising to help promote this rebranding.
How refreshing to see that the county and the city work together to achieve these goals. How refreshing to see the vigor with which York is embracing these recommendations for positive change.
If you would like to check out Downtown Inc.’s website site, click here: http://downtownyorkpa.com/
To view their 25 page Downtown Destination brochure, click here:
To view Creativity Unleashed info, click here:
If this doesn’t inspire you, check your pulse!