RadioShack Decline Belies Its Longevity

By Fort Worth Star-telegram

Saturday, Sept. 27, 2014, 9:00 p.m.

FORT WORTH, TX — During nearly a century in retailing, RadioShack has reinvented itself time and again as the American consumer moved from primitive radio kits to ever-sophisticated audio equipment, CB radios, and computers and wireless phones.

But now the Fort Worth-based consumer electronics pioneer finds itself tethered to a bygone era, with its 4,000 company-owned stores as much a burden as a benefit, its website delivering only modest returns in this cyber age and competitors — from behemoths such as Amazon.com and Wal-Mart to wireless providers — attacking on all fronts. The company warned recently that bankruptcy could be near if it can’t secure financing.

Just nine years ago, RadioShack enthusiastically opened its new $200 million headquarters, a complex of 900,000 square feet situated majestically on 38 acres on the banks of the Trinity River. With a 500-seat cafe, an open floor plan and a fitness center, it was supposed to help propel the chain to greater entrepreneurial heights.

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RadioShack Corp. To Close 1,100 Stores, Company Reports

English: A Radio Shack store in the Plaza Cara...

English: A Radio Shack store in the Plaza Caracol shopping center on Boulevard Francisco Medina Ascensio in the city of Puerto Vallarta, Jalisco, Mexico. (Photo credit: Wikipedia)

RadioShack Corp. said it plans to close up to 1,100 stores in the U.S. and reported a wider quarterly loss after a disappointing holiday season.

Its stock tumbled 24 percent in premarket trading today and was down 11 percent at 2.42 after opening on the New York Stock Exchange.

CEO Joseph Magnacca said in statement that the store closings would leave RadioShack with more than 4,000 U.S. stores, including more than 900 dealer franchise locations. The company didn’t immediately identify which stores will be closed or how many jobs would be affected.

There are several stores in the Lehigh Valley, including stores within a mile of each other in Palmer Township.

Read more: http://www.lehighvalleylive.com/breaking-news/index.ssf/2014/03/radioshack_to_close_1100_store.html

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