Blue Bell/Pottstown, Pa.—Area business owners, managers and entrepreneurs can prepare to take their businesses to the next level with a series of non-credit professional development courses taught by industry experts being offered by the Montgomery County Community College Center for Workforce Development.
The Center for Workforce Development will offer five seminars on timely, relevant topics including social media marketing, ESOPs and profitability, succession planning, employment law and strategic negotiation on Thursdays from 6 to 9 p.m. from April 6 to May 4 on the College’s Central Campus at 340 DeKalb Pike in Blue Bell, Pa.
Social Media Marketing (April 4, Parkhouse Hall Room 309): Tap into the power of social media marketing through exploration of Facebook, Twitter, Instagram, LinkedIn and others. Learn how to establish a social presence that fits your brand, organic posting and scheduling techniques, and targeting paid social advertising. Taught by Devin Concannon, who has managed search engine optimization, conversion rate optimization, paid search, and social media across a digital agency, a Fortune 500, a late stage, and early stage startup. (Course Code: BICBC 1041).
ESOPs and Profitability (April 13, Parkhouse Hall Room 101): As the Baby-Boomers age, tens of thousands of businesses will be sold over the next decade. Forward-thinking owners are looking for ways to grow their enterprises, take care of their families, and reward the employees integral to their success. This course, led by the Kevin McPhillips, CEO of the non-profit Pennsylvania Center for Employee Ownership, provides an overview of the Employee Stock Ownership Plan basics. Participants will learn how they can be paid handsomely for some or all of their business, while dramatically improving productivity, and rewarding and engaging employees. (Course Code: BICBC 1042).
Succession Planning (April 20, Parkhouse Hall Room 101): Banks usually require key man life insurance on closely held corporations. Good companies always coach future leaders for success. Learn how to develop a succession plan within your organization and why it is important. Taught by Eapen Johnson, a senior level human resources executive with more than 20 years of experience. (Course Code: BICBC 1043).
Employment Law (April 27, Parkhouse Hall Room 101): Stay abreast of recent changes in employment law that can affect your business. Taught by Meloney Sallie-Dosunmu, a national and international speaker, trainer, consultant and recognized expert on human resources, leadership and management. (Course Code: BICBC 1044)
Strategic Negotiation (May 4, Parkhouse Hall Room 101): Provides individuals at all career stages, including rising managers, with skills to improve negotiation and performance. Learn to approach transactions strategically, think critically, and motivate behavior. Taught by Jeffrey T. Tucker, chair of the Employment Law Practice Group and a member of the Education, Business, and Municipal Law Practice Groups of the Bethlehem, Pa. based law firm of King, Spry, Herman, Freund & Faul. (Course Code: BICBC 1045)
Each session is $125, or you can register for all five sessions for $500 – a $125 savings. To register, call 215-641-6397, and provide the Course Code associated with each session for which you would like to register. If registering for all five sessions, use the Course Code BICBC 1040.
About Montgomery County Community College
For more than 50 years, Montgomery County Community College has grown with the community to meet the evolving educational needs of Montgomery County. The College’s comprehensive curriculum includes more than 100 associate degree and certificate programs, as well as customized workforce training and certifications. Students enjoy the flexibility of learning at the College’s thriving campuses in Blue Bell and Pottstown, at the Culinary Arts Institute in Lansdale, and online through a robust Virtual Campus.
As an Achieving the Dream Leader College, the institution is positioned at the vanguard of national efforts to increase completion, improve learning outcomes, and remove barriers to access for students. The College is also recognized regionally and nationally for its sustainability leadership, work with military veterans, community service and service learning opportunities, and use of classroom technology. For more information, visit http://www.mc3.edu.