The global moniker was always a stretch, but its quick demise was surprising, given the fanfare surrounding its debut.
“Calling something international doesn’t really mean anything, and ‘Philadelphia International Flower Show’ was a mouthful,” said Drew Becher, who became president of the Pennsylvania Horticultural Society in mid-2010, after the new name had gone into effect.
Produced by PHS, the show runs Saturday through March 10, at the Convention Center, following sneak peeks this afternoon and Saturday morning for members. [Tickets run from $15 in advance for children to $32 for adults at the door.]
Officially, the new name is PHS Philadelphia Flower Show – and it’s all about branding.