Easter Brunch at the Musikfest Cafe: 4/20

Start a tradition and join us for Easter brunch at the Musikfest Cafe presented by Yuengling!

Showcasing a delicious buffet of breakfast and lunch options, our brunch also features a special guest – The Easter Bunny will be greeting guests at the beginning of each seating! Oh yeah, there’s also musical entertainment by Tony Gairo!

Two Seatings: 10am and 12:30pm | View the menu

Call 610-332-3378 for reservations!

Stay for the PEEPS® Hunt in the afternoon!

Bring the kids to search for Just Born PEEPS® Chicks and enjoy a visit from the Easter Bunny! It’s free!

Ages 3 and under: 1:00pm
Ages 4-7: 1:30pm
Ages 8 and older: 2:00pm

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Just Born Taps Into Christmas Candy Market

Pink Marshmallow Peeps

Pink Marshmallow Peeps (Photo credit: Wikipedia)

When people hear Peeps, they generally think of Easter.

Matthew Pye, Just Born’s vice president of corporate affairs, said that’s why large retailers mostly carry the marshmallow treats through the early spring.

But with a candy gold mine in the winter holiday season sitting untapped after 60 years in business, the Bethlehem-based company has made a media push this year to make Peeps a Christmas treat, too.

Pye said the “Santa Hop” campaign has put a large focus on social media and commercial airtime since Nov. 25. One of Just Born’s newest additions, candy cane-flavored marshmallow chicks dipped in chocolate, has taken center stage in the campaign, he said.

Read more: http://www.lehighvalleylive.com/bethlehem/index.ssf/2013/12/just_born_taps_into_christmas.htmlhttp://www.lehighvalleylive.com/bethlehem/index.ssf/2013/12/just_born_taps_into_christmas.html