Cash-poor and in need of some good news, Lehigh Valley International Airport operators are turning to a new strategy to appeal to passengers: their stomachs.
OK, a really good hoagie or a perfectly mixed latte isn’t going to make anyone buy a plane ticket, but airport officials are hoping to attract at least some people who aren’t scheduled for a flight.
LVIA has hired a San Diego company to take over three restaurants and a newsstand in hopes of upgrading the offerings and increasing the airport’s take. First Class Concessions has a deal to renovate and run the airport’s retail space for the next decade.
“This will enhance the concessions and we think that will drive up usage,” said airport Executive Director Charles Everett Jr. “We believe the quality will be such that it will attract people who are not using the airport for travel that day.”