America’s oldest brewery, D. G. Yuengling & Son, will hold the first annual Oktoberfest at the SteelStacks performing arts venue in South Side Bethlehem beginning in 2011. I can think of another former Bethlehem Steel site that could use an awesome brownfield transformation like the one in Bethlehem. Hint, hint!
The Pottsville based brewery plans to hold the annual event the last week of September and the first week of October each year in a 130 x 160 foot tent which will be christened the Yuengling Festehalle. Yuengling will make a new seasonal Oktoberfest beer for the occasion.
Yuengling also plans to sponsor 200 concerts in the Musikfest Cafe which is currently under construction at the former site of Bethlehem Steel. The cafe will be completed this time next year. Cream of the crop guitar manufacturer, C. F. Martin will sponsor a lobby in the cafe that will feature photographs of famous musicians playing Martin guitars.
Martin’s global headquarters and primary factory are located in Nazareth which is located 4 miles north of Bethlehem.