With just okay sales and growth, J.C. Penney has lagged behind competitors like Kohl’s and Macy’s. J.C. Penney has taken a bold step into the light to try to reclaim more market share.
In November, Ron Johnson, Apple’s Senior Vice President of Retail will become J.C. Penney’s new CEO. One only has to visit an Apple store to see what exciting changes may be in store for one of America’s most iconic retailers. Apple stores are generally crowded! Apple stores have customer-centric employees and make the most of current technology. Imagine what applying these principles would do for your J.C. Penney shopping experience!
Ron Johnson’s leadership has contributed to a record level of growth for Apple’s retail stores. Johnson previously worked for Target.
To read the rest of the story from the New York Times, click here: http://www.nytimes.com/2011/06/15/business/economy/15shop.html