Weis Market Buys Farm Show Hall Naming Rights

HARRISBURG, PA — The Corbett administration has inked a five-year deal with a central Pennsylvania-based grocery store chain for the naming rights to part of the Pennsylvania Farm Show Complex in Harrisburg.
 

Weis Markets Inc. of Sunbury, Northumberland County, will pay the state $750,000 over the next five years to have its name on the side of the large exposition hall in the sprawling complex on the edge of downtown Harrisburg.

“This is a good example of a public-private partnership that will help us more efficiently,” said Nicole Bucher, a spokeswoman for the state Agriculture Department, which oversees the complex. “It’s something we’ve been trying to do for the last five years.”

The exhibition hall is perhaps best known as the site of the food court for the annual Pennsylvania Farm Show, where tens of thousands of people snack on fried vegetables and suck down the show’s famous milkshakes each January.

Read more: http://www.mcall.com/news/nationworld/pennsylvania/mc-pa-farm-show-naming-rights-20120809,0,5797996.story

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Pittsburgh Expects To Build Revenue Through Advertising

Editor’s note:  Great “outside the box” thinking to create additional revenue!

Companies would be allowed to buy naming rights to city buildings and advertise on city vehicles and employee uniforms, at swimming pools and recreation centers, in city mailings and on benches and parking meters under legislation to be introduced today in Pittsburgh City Council.

Mayor Luke Ravenstahl said in a statement that the policy is intended to generate additional revenue in a “responsible and community-minded” way. This year’s city budget projects $500,000 in revenue from advertising.

“We have worked closely with council members and the community to craft the best possible policy,” he said. Councilman Bill Peduto, who will introduce the bill, said officials have been studying the issue for years.

Read more: http://www.post-gazette.com/stories/local/neighborhoods-city/pittsburgh-expects-to-build-revenue-through-advertising-645943/#ixzz21aP3g8ZF

City of Altoona Sells Naming Rights For Sixty Days

The City of Altoona, located 85 miles east of Pittsburgh in Blair County, is getting a name change for sixty days starting on April 27th.  The city sold the naming rights for $25,000 to benefit the police department.  Altoona’s new very long name is a movie title “Pom Wonderful Presents the Greatest Movie Ever Sold”.  Try and fit that on a municipal marker!

The Morgan Spurlock mockumentary will premier in Altoona on April 27th.  The city will hold a ceremony prior to the screening.  According to IMDb, the movie is a documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.   The stars of the documentary are Ralph Nader and Morgan Spurlock.  You may remember Morgan Spurlock from Super Size Me.  http://en.wikipedia.org/wiki/Morgan_Spurlock

Altoona is Pennsylvania’s tenth largest city with a population of 46,320 (2010).