City of Altoona Sells Naming Rights For Sixty Days

The City of Altoona, located 85 miles east of Pittsburgh in Blair County, is getting a name change for sixty days starting on April 27th.  The city sold the naming rights for $25,000 to benefit the police department.  Altoona’s new very long name is a movie title “Pom Wonderful Presents the Greatest Movie Ever Sold”.  Try and fit that on a municipal marker!

The Morgan Spurlock mockumentary will premier in Altoona on April 27th.  The city will hold a ceremony prior to the screening.  According to IMDb, the movie is a documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.   The stars of the documentary are Ralph Nader and Morgan Spurlock.  You may remember Morgan Spurlock from Super Size Me.  http://en.wikipedia.org/wiki/Morgan_Spurlock

Altoona is Pennsylvania’s tenth largest city with a population of 46,320 (2010).

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