ATLANTIC CITY, NJ – This resort faces the prospect of having four major vacancies on its famed Boardwalk come mid-September.
The grim reality sank in July 14 when Trump Plaza issued layoff notices and targeted Sept. 16 as the date to cease operating as a casino.
Perception is reality in tourism, experts say, and the Boardwalk is synonymous with Atlantic City. How will four hulking, empty buildings sit with visitors – especially at night – and will they impede tourism when Atlantic City needs it the most?
“When an area goes dark, and there are increased vacancies, it generally sends out more than a subtle message that things are not promising on the horizon,” said Don Moliver, dean of the Leon Hess Business School at Monmouth University.