McDonald’s Eyes Extending Breakfast Hours

English: An Egg McMuffin breakfast sandwich fr...

English: An Egg McMuffin breakfast sandwich from McDonald’s, as bought in North America. (Photo credit: Wikipedia)

OAK BROOK, Ill. (AP) – McDonald’s is in the early stages of looking at whether it can make breakfast available later in the day.

Fans of the Egg McMuffin and Sausage Biscuit have long wanted the option to get breakfast at McDonald’s after 10:30 a.m. But offering both the breakfast and lunch menu was considered logistically impossible, given the tight kitchen spaces of the restaurants.

Still, it’s an option the chain is eyeing more seriously at a time when people’s eating habits are changing – particularly those coveted customers in their 20s and 30s known as Millennials.

“We know, as an example, that breakfast on the weekend cut off at 10:30 doesn’t go very well,” Jeff Stratton, head of McDonald’s USA, said in an interview.

Read more at http://www.philly.com/philly/business/20140224_ap_3712c07188854fe899dd44747e6f8a65.html#gCH1TTcZDmOVmBFU.99

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