PHL: More Than A Plane, Train Destination

Map of Pennsylvania highlighting Philadelphia ...

Map of Pennsylvania highlighting Philadelphia County (Photo credit: Wikipedia)

There is something to be said for speaking in one voice.

Key promoters of the city and region certainly think so, having all agreed to adopt a new marketing tagline – PHL: Here for the Making.

In the coming days, you can expect to see it in ads and promotions by the Philadelphia Convention and Visitors Bureau (PHLCVB), Greater Philadelphia Chamber of Commerce, Select Greater Philadelphia, Pennsylvania Convention Center, Philadelphia Industrial Development Corp. and Greater Philadelphia Hotel Association.

The goal, according to Jack Ferguson, president of PHLCVB, is to leverage the marketing clout of those groups by adopting a single, focused slogan that will resonate with es, conventions and travelers who might be interested in coming here.

Read more at http://www.philly.com/philly/business/20140212_PHL__More_than_a_plane__train_destination.html#PYSMwLPBfTEWiY8r.99

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Mike And Ike Splitting Up, Candy Divorce Part Of Marketing Campaign

Mike and Ike candies, regular flavor.

Mike and Ike candies, regular flavor. (Photo credit: Wikipedia)

Editor’s note:  GOOD GRIEF!

Mike and Ike, the dapper mustachioed icons for the chewy fruit-flavored candy made by Just Born of Bethlehem, are going their separate ways after a six decade union.

In an unconventional, tongue-in-cheek advertising campaign, Just Born began touting the separation on Mike and Ike’s Facebook page this month.

As far as advertising campaigns go, this one seems to be working quite well.

So far, The New York Times has published a story on the matter. And a headline on the Huffington Post web site reads as follows:

“Mike And Ike Head For Gay Divorce In New Ad Campaign.”

Read more: http://www.mcall.com/business/mc-mike-and-ike-divorce-20120413,0,254144.story