Downtown Inc Using “Destination Branding” To Market York Neighborhoods

Map of Pennsylvania highlighting York County (Photo credit: Wikipedia)

If you name it, they will come.

Sonia Huntzinger, executive director of Downtown Inc, said that’s the theory behind York’s recent push to brand pockets of its 26-block downtown business district, creating a patchwork of neighborhoods that will each offer something different to regional visitors.

In the last two years, the nonprofit, which promotes revitalization of the city, has partnered with grassroots groups to demarcate several sections, including Royal Square, the Market District, Beaver Street and the latest, Weco.

The growth in destination branding, as the strategy is called, has coincided with Downtown Inc’s “Who Knew” campaign, a YouTube ad effort that highlights shopping and eatery options with the goal of bringing more foot traffic into local businesses.

Read more: http://www.ydr.com/local/ci_26617958/downtown-inc-using-destination-branding-market-city-neighborhoods

Lancaster Central Market Trust Looks Ahead With Strategic Plan

With the yearlong, $7 million renovation of Lancaster’s Central Market behind them, the operators of the historic market paused.

“After we took a breath, we said: ‘What comes next? Where are we going,’ ” said Peter Olmsted, chairman of the Lancaster Central Market Trust.

The result was a strategic plan that looks both inward at operations of the 123-year-old public market house and outward at the surrounding community.

The strategic plan, developed early this year, will guide the nonprofit organization for the next three years. It was unveiled Wednesday at the trust’s annual meeting in Southern Market Center.

Read more: http://lancasteronline.com/article/local/896304_Central-Market-Trust-looks-ahead-with-strategic-plan.html#ixzz2fLvMXcfV