Baby Boomers Go Small In ’14

NEW YORK ( MainStreet) — At 78 million strong, baby boomers usually get what they want as consumer.

That’s how we got the Ford Mustang, lite beer, granite countertops and video on demand. The younger half of the boomers famously said, “I want my MTV” — and they got it.

So when boomers start saying they’re tired of “going big” on everything from cheeseburgers to McMansions,businesses better begin paying close attention, and that’s exactly what the generation born between 1946 to 1964 is saying now. It’s a downsizing world they want, and they’re going to get it, but not without the amenities and comforts the materialistic boomers are famous for.

“Those baby boomers who worked hard for and embraced the affluent lifestyle of the 1970s through the middle of the last decade — owning large homes and spacious vehicles — have reached a turning point,” says Sheryl Connelly, global consumer trends and a “futurist” for Ford. “This generation is now trending toward a simpler way of living, one that doesn’t eliminate the lavish comforts they’ve come to enjoy.

Read more: http://business-news.thestreet.com/philly/story/baby-boomers-go-small-14/1

Enhanced by Zemanta

Amazon May Predict And Ship Your Next Order Before You Buy It

Deutsch: Logo von Amazon.com

Deutsch: Logo von Amazon.com (Photo credit: Wikipedia)

NEW YORK (MainStreet) — Amazon believes it may have the ability to anticipate consumer demand on a granular level – so much so, that it could actually begin shipping an order before you even buy it. The online retailer is working to refine predictive logistics in an effort to further shorten shipping times to customers. “Anticipatory package shipping” – a process patented by Amazon late last month – may become a part of that process.

By analyzing consumer data, such as prior orders, product searches, wish lists, shopping cart contents – and even cursor activity — Amazon could predict a consumer’s future purchase and move merchandise to a nearby fulfillment center in anticipation of a subsequent order.

By forecasting customer behavior, Amazon seeks to speed transit times to customers while utilizing lower-cost ground shipping rather than expedited methods “that may rival the price paid for the merchandise.

Read more: http://business-news.thestreet.com/philly/story/amazon-may-predict-and-ship-your-next-order-you-buy-it-0/1

Enhanced by Zemanta

7 Ways To Protect Yourself Against Credit Card Fraud

NEW YORKMainStreet) — You shopped at Target this holiday season. Bad news: your credit card is now one of the 40 million that may have been subject to a data breach that could cost consumers $4 billion.

What now?

There’s no panacea. “If you’re going to use a card there’s always this risk that the system could be compromised,” said Robert Heath, a consumer protection attorney in Pensacola, Fla.

But there are ways to mitigate your risk. Here are seven things you can do to protect yourself against fraud.

Read more: http://business-news.thestreet.com/philly/story/7-ways-protect-yourself-against-credit-card-fraud/1

Forget Obamacare: One In Four Americans Say They’ll Pay The Fine

NEW YORK (MainStreet) — The law of the land now goes as follows: either have healthcare insurance or pay a fine. Yet more than one in four Americans say they would rather pony up the penalty. A new Gallup poll reveals that 28% of those surveyed have no intention of signing up for health insurance, as required by the Affordable Care Act and will pay the fine instead.

The penalty in 2014 for remaining uninsured is $95 per adult and $47.50 per child or 1% of taxable income (up to $285 for a family), whichever is greater.

Fully 17% of U.S. adults currently do not have health insurance, according to Gallup. With the self-proclaimed holdouts who say they will refuse coverage, at least 5% of all U.S. adults will remain uninsured.

According to the nearly 4,000 interviews conducted with uninsured Americans since September, more than one quarter (26%) under the age of 30 say they are more likely to pay the fine, compared with 30% of those aged 30 and older.

Read more: http://business-news.thestreet.com/philly/story/forget-obamacare-one-four-americans-say-theyll-pay-the-fine/1

5 Great Cities For Gen Y’ers

A map of Pittsburgh, Pennsylvania with its nei...

A map of Pittsburgh, Pennsylvania with its neighborhoods labeled. For use primarily in the list of Pittsburgh neighborhoods. (Photo credit: Wikipedia)

Editor’s note:  Pittsburgh made the short list!

BOSTON (MainStreet) — With mobile phones, mobile computingFoursquare and GPS, “Generation Y” seems like it’s always on the move — but where should its 20- and 30-something members be moving to?

Move Inc.(MOVE) , parent company of Realtor.com and other relocation-oriented Web sites, recently assessed dozens of U.S. cities for everything from nightlife to average apartment rents to find five great places for Gen Y’ers to live. Also called millennials because they’ve come of age since the year 2000, Gen Y’ers are young adults in their 20s and early to mid-30s.

“We’re finding that millennials look at buying homes differently than baby boomers do,” Move’s Julie Reynolds says. “Where baby boomers look at homes more as investments, millennials see housing as more of a lifestyle option. More millennials are living closer to where they work, closer to the central part of towns and focus on cultural activities and other things to do other than just work.”

So Move assessed cities for such things as parks, museums, professional sports teams and other recreational offerings.

Read more: http://business-news.thestreet.com/the-mercury/story/5-great-cities-for-gen-yers/11615700