Map of Pennsylvania highlighting Philadelphia County (Photo credit: Wikipedia)
When the latest quarterly radio ratings for the Philadelphia market were released this week, one station’s numbers really jumped off the page.
And right through the floor.
KYW Newsradio (1060 AM) had its share of listeners drop by a dismaying 54 percent over three months from February through April, a period that was relatively stable for its competitors, according to figures from the rating service Nielsen Audio.
The obvious explanation would be vernal. As Philadelphians go from February to April, and the likelihood of school closings and transit delays fades, listening to the all-news station becomes less essential.
The 2013 show actually fell short about $1.2 million, not an unprecedented event in its 184-year history but a short-term disaster for the many urban “greening” programs it supports. PHS president Drew Becher is now scrambling to cut costs – and to raise $1 million for programs and $200,000 for Flower Show expenses from PHS members and an insurance policy.
For all this, he blames local TV and radio stations.
With unusual bluntness, Becher accuses them of “hyping up” a major snowstorm during Flower Show week that never materialized – but led to scores of canceled tour buses and visitors, and the loss of hundreds of thousands of dollars in ticket and merchandise sales.