LV ARTS & ACCESS EXPO: Expanding Audiences

PrintThe Lehigh Valley Arts Council and theLehigh Valley Partnership for a Disability Friendly Community invite you to join our cultural organizations, social agencies, artists with disabilities, and people of all abilities to engage each other with skills, compassion, humor and commitment:

 

 

 
The Lehigh Valley ARTS & ACCESS EXPO | November 10, 2014
Lehigh Valley Health Network, 2100 Mack Boulevard in Allentown
 
  • PANEL presentations revealing successful collaborations between our cultural and disability communities.
  • KEYNOTE speaker/author Shane Burcaw with highlights from his upcoming memoir, Laughing at My Nightmare.
  • EXHIBITS by social service agencies and cultural organizations showcasing resources, services, and training opportunities.
  • TIME to network, share, question and learn!
This event heralds the twenty-fifth anniversary of the passage of the Americans with Disabilities Act which occurs on July 26, 2015. The Lehigh Valley Arts Council and the Partnership for a Disability Friendly Community are planning a yearlong celebration to unite the community around creating a more inclusive region and expanding access to the arts for all people.
 
“Let’s remove barriers and open our doors to persons with disabilities,” says Randall Forte, Lehigh Valley Arts Council Executive Director. “It’s easier than you might think, and this event will give arts groups the help they need.”

Sponsors: Lehigh Valley Health Network | Just Born
 
EXPO: Schedule and Details

Arts & Access: Celebrating Cultural Accessibility

LVAC-4LinesOn November 10, 2014, the Lehigh Valley Arts Council and the Lehigh Valley Partnership for a Disability-Friendly Community will co-host an exposition, Arts & Access: Celebrating Cultural Accessibility, at the Lehigh Valley Health Network, 2100 Mack Boulevard, Allentown, from 3:00 – 6:00 p.m.

The November 10th expo heralds the twenty-fifth anniversary of the passage of the Americans with Disabilities Act which occurs on July 26, 2015. The Lehigh Valley Arts Council and the Partnership for a Disability Friendly Community are planning a yearlong celebration next year to unite the entire community around creating a more inclusive region and expanding access to the arts for all people.

“Let’s remove barriers and open our doors to persons with disabilities,” says Randall Forte, Lehigh Valley Arts Council Executive Director. “It’s easier than you might think, and this event will give arts groups the help they need.”

Additionally, the 2012 U.S. Census data estimates indicate the number of non-institutionalized people with disabilities living in the Lehigh Valley is 81,000, or 12.7%, a figure that represents a significant number of potential new audience members for the cultural community.

Partnership member Jan Schwoyer sums it up best: “From my vantage point, the disability community is made up of people who have to do things differently. The arts community is a group of people who love to do things differently. These two groups were made for each other!”

Sponsored by the Lehigh Valley Health Network and Just Born, Inc., the November expo is free and open to the public. Featured guest, writer Shane Burcaw, will speak about his upcoming memoir, Laughing at My Nightmare, due out this October, and the importance of accessibility in the community. He writes an occasional column about life and disability in the Lehigh Valley in the Morning Call.

Exhibitors from local social service agencies and cultural organizations will be on hand to promote the consumer services and the specialized training they provide, including:

Empathy not Sympathy: Interacting Respectfully with People with Disabilities;

About Hidden Disabilities: Legal, Practical, and Human Considerations;

Audio-Described and Open-Captioned Performances.

Panel presentations will showcase recent collaborations between the cultural and disability communities that have extended access to the vision-impaired and to children with autism. Among the presenters are representatives from:

Center for Vision Loss

Muhlenberg Summer Music Theatre

Arch of the Lehigh Valley

Act One, DeSales University Theatre

Lehigh University Art Galleries and Museum

If you are interested in getting involved, the Arts & Access planning committee meets on the first Monday of the month from 3:30 to 5:00 p.m. Please R.S.V.P. to info@lvartscouncil.org.

What: Arts & Access Expo
When: November 10, 2014 / 3:00 – 6:00 p.m.

Where: Lehigh Valley Health Network, 2100 Mack Boulevard, Allentown

Randall Forte, Executive Director
Lehigh Valley Arts Council
Phone: 610-437-5915.
Email: info@LVArtsCouncil.org
Web: www.lvartscouncil.org/access

Just Born Taps Into Christmas Candy Market

Pink Marshmallow Peeps

Pink Marshmallow Peeps (Photo credit: Wikipedia)

When people hear Peeps, they generally think of Easter.

Matthew Pye, Just Born’s vice president of corporate affairs, said that’s why large retailers mostly carry the marshmallow treats through the early spring.

But with a candy gold mine in the winter holiday season sitting untapped after 60 years in business, the Bethlehem-based company has made a media push this year to make Peeps a Christmas treat, too.

Pye said the “Santa Hop” campaign has put a large focus on social media and commercial airtime since Nov. 25. One of Just Born’s newest additions, candy cane-flavored marshmallow chicks dipped in chocolate, has taken center stage in the campaign, he said.

Read more: http://www.lehighvalleylive.com/bethlehem/index.ssf/2013/12/just_born_taps_into_christmas.htmlhttp://www.lehighvalleylive.com/bethlehem/index.ssf/2013/12/just_born_taps_into_christmas.html

Peep Chick Drop And Fireworks To Ring In New Year At SteelStacks

Map of Pennsylvania highlighting Northampton C...

Map of Pennsylvania highlighting Northampton County (Photo credit: Wikipedia)

New York City may have Carly Rae Jepsen and its huge crystal ball, but Bethlehem has music from the indie rock band for kids Starfish and will drop a 75-pound light-up Peep to ring in the New Year.

“We’re really trying to create a Dick Clark of Bethlehem event,” Matt Pye, vice president of corporate affairs at Just Born, said Sunday, the first day of the city’s annual Peeps Fest.

Now in its fourth year, the annual family-friendly festival is put on by ArtsQuest and candy-maker Just Born. More than 8,000 people attended the festival last year.

This year, Peeps Fest has more interactive activities and the duration of the festival has been condensed from four to two days.

Read more:  http://www.mcall.com/news/local/bethlehem/mc-bethlehem-peeps-fest-20121230,0,7670122.story

Mike And Ike Splitting Up, Candy Divorce Part Of Marketing Campaign

Mike and Ike candies, regular flavor.

Mike and Ike candies, regular flavor. (Photo credit: Wikipedia)

Editor’s note:  GOOD GRIEF!

Mike and Ike, the dapper mustachioed icons for the chewy fruit-flavored candy made by Just Born of Bethlehem, are going their separate ways after a six decade union.

In an unconventional, tongue-in-cheek advertising campaign, Just Born began touting the separation on Mike and Ike’s Facebook page this month.

As far as advertising campaigns go, this one seems to be working quite well.

So far, The New York Times has published a story on the matter. And a headline on the Huffington Post web site reads as follows:

“Mike And Ike Head For Gay Divorce In New Ad Campaign.”

Read more: http://www.mcall.com/business/mc-mike-and-ike-divorce-20120413,0,254144.story