Boyertown School District Banking On Ads For Revenue

A year ago, Jim Bozzini came before the Boyertown School Board as a parent and taxpayer to suggest a new way for the cash-strapped district to raise money: advertisements.

Now the board is turning to Bozzini, president of School Media Marketing, Gilbertsville, to deliver on his suggestion and solicit advertisements for the district.

The board has approved a three-year contract with Bozzini, the lone bidder, that will give School Media Marketing a 20 percent commission on advertising proceeds.

Officials have estimated $25,000 in first-year profits for the district and say, based on the experience of other districts, that the number could grow to six figures in future years.

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