When he took over the region’s main economic development agency last year, CEO Don Cunningham promised to refocus the Lehigh Valley Economic Development Corp. on its primary goals, especially marketing the Lehigh Valley.
That apparently includes marketing to the people living here, especially business leaders.
LVEDC rolled out a sweeping billboard campaign this week designed to promote the Lehigh Valley to the Lehigh Valley and its business leaders.
Or wait, just Lehigh Valley. Drop the “the.”