Downtown York Boutique Owners Look To Offer A Unique Shopping Experience

Map of Pennsylvania highlighting York County

Map of Pennsylvania highlighting York County (Photo credit: Wikipedia)

When Alex Chiaruttini was looking for the perfect little black dress to take with her on an overseas trip, she found it at Indigo Bleu, a recently opened boutique on York’s West Philadelphia Street.

The 43-year-old environmental attorney and Springettsbury Township resident said she doesn’t shop at malls and prefers shopping at downtown York boutiques because their owners know Chiaruttini’s style and what she might like.

“It’s more fun than shopping online,” Chiaruttini said Wednesday evening while shopping with a friend at Elizabeth & West Fashion House, another downtown York boutique.

Wednesday was the second day of York’s annual Boutique Week. Downtown Inc. and a committee of downtown merchants launched the event in 2012 to give shopkeepers a chance to show off their merchandise and attract new customers. The week includes a fashion show Friday evening at Central Market. Boutique owners like Zarah Brooks, owner of Indigo Bleu, say they offer their customers a more personal experience and different merchandise than can be found at a mall.

Read more: http://www.ydr.com/yorkcity/ci_26462981/downtown-boutique-owners-look-offer-unique-shopping-experience

New Boutique Launches On West Philadelphia Street In Downtown York

Map of Pennsylvania highlighting York County

Map of Pennsylvania highlighting York County (Photo credit: Wikipedia)

Editor’s note:  We like this story because of the entrepreneurial spirit demonstrated by the owner and the fact that downtown York is pulling itself up by the bootstraps, one new business at a time.

The summer after earning a college degree, most newly minted grads spend their time getting ready to head off to graduate school or hunting for a job.

Not Zarah Brooks.

Two months after graduating from York College in May with a public relations degree, the 23-year-old Manchester Township resident opened her own business – a women’s clothing boutique in downtown York.

With its wood floors, loose-fitting, bohemian clothes and industrial feel — the dresses and tops hang from metal pipes affixed to the walls — Indigo Bleu could be just at home in New York’s Soho district as it is on York’s increasingly hip West Philadelphia Street.

Read more: http://www.ydr.com/business/ci_26189406/new-boutique-launches-west-philadelphia-street