The global moniker was always a stretch, but its quick demise was surprising, given the fanfare surrounding its debut.
“Calling something international doesn’t really mean anything, and ‘Philadelphia International Flower Show’ was a mouthful,” said Drew Becher, who became president of the Pennsylvania Horticultural Society in mid-2010, after the new name had gone into effect.
Produced by PHS, the show runs Saturday through March 10, at the Convention Center, following sneak peeks this afternoon and Saturday morning for members. [Tickets run from $15 in advance for children to $32 for adults at the door.]
Officially, the new name is PHS Philadelphia Flower Show – and it’s all about branding.
This is today’s feel good story. It’s a pleasure to report on something positive happening to farmers in our state. Pennsylvania is still an agricultural powerhouse but farmers have it tough these days.
Two young brothers (Joshua and Nathan Crissinger) own a dairy farm in Dauphin County. In 2009 they scattered a bag of birdseed on an empty field to see what would grown. Sunflowers grew and ended up being sold for birdseed, which netted the two young men some extra money. This launched a whole new business for the duo but not the one you would think.
Last year, the brothers decided to plant sunflowers as a cash crop to convert into birdseed once again. Another fortunate event happened. The owner of a gigantic greenhouse complex in McAdoo made a business proposition to the brothers to buy their sunflowers. Not for birdseed but to sell as fresh-cut flowers.
Last year the brothers sold 17,000 fresh-cut sunflowers to the greenhouse in McAdoo.
This year Josh and Nathan planted 1.5 million sunflowers to be harvested and sold to the McAdoo greenhouse as fresh-cut flowers. Last year’s total harvest is now being shipped daily from the farm!
The feel good ending to the story is that Josh and his fiancée are to be married, in a gazebo surrounded by four acres of his sunflowers, in September!