|The Lehigh Valley Arts Council (LVAC) announces a new partnership with the Greater Philadelphia Cultural Alliance (GPCA) , the formation of Audience Analytics of the Greater Philadelphia and Lehigh Valley Region. As of July 1, 2015, seventy-five participating cultural nonprofits in a ten county area now gain access to an expanded market of more than two million arts households.
Audience Analytics is a strategic audience development program, designed to improve marketing intelligence and build audiences. Participating arts and cultural organizations in both regions are provided with the training, tools, and expertise to thrive in an increasingly competitive market.
“This partnership is very exciting in so many ways, from audience development to organizational sustainability,” said Randall Forte , LVAC Executive Director. “From a cultural tourism perspective, it allows the Lehigh Valley cultural community to expand their reach and increase the number of out-of-area attendees.”
Audience Analytics has contracted Target Resource Group, the nation’s leading provider of data management and consulting services, for use of TRG’s new and robust Data Center system. When an organization’s data is uploaded into the system, it is first cleansed and certified though the USPS National Change of Address. Household records are then appended with demographic, psychographic, and geographic characteristics, allowing organizations to analyze their patrons in variety of powerful ways. By obtaining these insights, participants are able to make the most efficient and effective use of their marketing and programming dollars. In addition, Data Center allows organizations to identify their best potential trading partners and streamlines the mailing list exchanges. All trades are 100% permission based, ensuing organizations retain 100% control of their data.
The Lehigh Valley Arts Council had been in discussion about forming this partnership with GPCA prior to launching the Cultural List Exchange Co-Op in 2013. The past two years were devoted to establishing a core group of Lehigh Valley organizations and providing them with enough time to learn the system and get up to speed with the more seasoned Philadelphia organizations.
The participants include a wide range of cultural organizations representing the performing arts, visual arts, literary and media arts, as well as historical and cultural institutions. From the Lehigh Valley, the core group includes:
Act 1 DeSales University Performing Arts
Included among the Philadelphia organizations are:
If you or your organization would like additional information about the program, contact Kim Infante at the Lehigh Valley Arts Council at firstname.lastname@example.org.
The Lehigh Valley Arts Council thanks our Founding Partner, Discover Lehigh Valley, and our corporate and foundation supporters for their investment toward the initial development of this program and their support for the Lehigh Valley Arts Council in uniting the nonprofit sector.
Pottstown, Pennsylvania— Between Friday, November 25th and Sunday, January 8th, 2012, visit Pottsgrove Manor and take in the sights and surroundings of the colonial holiday season.
Visitors can enjoy a guided tour of Pottsgrove Manor, decorated for the winter holidays. Learn about traditional English celebrations of Twelfth Night and how they differed from our modern Christmas celebrations. In coordination with the current exhibit at the museum—“Spirituous Liquors and Healthful Distillations: Alcohol in Colonial America”—this year’s holiday tours will focus especially on the libations that would have been enjoyed by our colonial counterparts during the Yuletide season.
Visitors will also want to stop into Pottsgrove Manor’s museum shop for unique, historically-oriented gifts like locally-made redware pottery and ornaments, handcrafted candles, books, toys, and more.
A donation of $2 per person is suggested for the tour. Tours are offered during regular museum hours.
Regular museum hours are: Tuesday to Saturday, 10:00 a.m. to 4:00 p.m. & Sunday, 1:00 to 4:00 p.m. Tours are given on the hour; the last tour of the day begins as 3:00 p.m. Groups of 10 or more should pre-register by calling 610.326.4014. The museum is closed Christmas Eve, Christmas Day, New Year’s Eve and New Year’s Day.
Pottsgrove Manor, home of John Potts, colonial ironmaster and founder of Pottstown, is located at 100 West King Street near the intersection of King Street and Route 100, just off Route 422, in Pottstown,Pennsylvania. Pottsgrove Manor is operated by Montgomery County under the direction of the Parks and Heritage Services Department.
For more information and a full calendar of events, visit us on the web at http://historicsites.montcopa.org/pottsgrovemanor.