Rock ‘n’ Roll’s Company Town (Lititz, PA)

Map of Pennsylvania highlighting Lancaster County (Photo credit: Wikipedia)

LITITZ, PA—This town of 9,400 people in Amish country tells the story of the modern concert industry.

In 1968, when Frankie Valli and his group rolled in for a show, two young brothers who did sound for local dances turned the Four Seasons into one of the first music acts to tour with its own speaker system. The brothers built a reputation on the road, but they never moved out of Lititz. Their company became an anchor for a cluster of businesses that now supply the sound and spectacle for many of the world’s biggest acts.

The effect that lets pop-star Katy Perry soar over her audience while clutching a bunch of balloons. The battalion of speakers blasting Paul McCartney’s voice in stadiums designed for sports, not music. The sliding catwalk that takes a singing, dancing Justin Timberlake from the stage to the rear of an arena. All this gear, currently crisscrossing America in tractor-trailers, was engineered and built in Lititz, along with the apparatus for blockbuster tours of the past by U2, the Rolling Stones, Madonna and Michael Jackson. The place has an air of secrecy: Because entertainers want a surprise when the curtain goes up, much of the work here is done in secret by companies that don’t put their names on their buildings.

Once wired with tinny speakers and harsh lights, the world of live entertainment is now powered by computer systems that control sophisticated video displays on sets worth tens of millions of dollars.

Read more: http://online.wsj.com/articles/rock-n-rolls-company-town-1407452570?tesla=y

Lititz: Pretzels, Chocolate And History Draw Hip Tourists

Editor’s note:  Awesome write up from the Pittsburgh Post Gazette about Lititz!

LITITZ, Lancaster County — “Why did we come here? To eat pretzels, of course!” said Sue Jones of Churchill, who, along with other members of a Pittsburgh bowling team, rolled into the 152-year-old Sturgis Pretzel Bakery and museum during Pretzel Fest 2013.

“I love pretzels — I’m addicted to them,” she laughed.

“But you’ve got to put yellow mustard on them,” added Doris Libell of East Pittsburgh, wearing a Penguins T-shirt.

This community of 9,000 people in northern Lancaster County — recently named Budget Travel’s 2013 Coolest Small Town in America — has a seven-block downtown area crammed with stone and woodbeam houses built in the late 1700s, a pre-Revolutionary War hotel built by Gen. Johann Sutter, a Moravian Protestant church built in 1749, plus several restaurants, taverns and quaint shops selling antiques, books, furniture and much more.

But Lititz is becoming popular with tourists mainly for two things — pretzels and chocolate candy.

Read more: http://www.post-gazette.com/stories/life/travel/lititz-pretzels-chocolate-and-history-draw-hip-tourists-686327/#ixzz2SWP99hOq

‘Coolest Small Town’ Label Bringing More Visitors To Lititz

Map of Pennsylvania highlighting Lancaster County (Photo credit: Wikipedia)

So, are new faces showing up in Lititz these days, checking out the “Coolest Small Town in America?”

“I voted — that’s why you won,” laughed Rose Anne Manfredi of Long Island, N.Y., Sunday afternoon as she and her husband, Ron, both 62, strolled through Lititz Springs Park.

The couple was staying in Ephrata 25 years ago. Needing a place to eat, they thumbed through a phone book and thought the General Sutter Inn sounded interesting.

They fell in love with Lititz and have been making annual pilgrimages ever since.

Read more: http://lancasteronline.com/article/local/838088_-Coolest-Small-Town–label-bringing-more-visitors-to-Lititz-.html#ixzz2QYUFaizs

Historic Lititz Inn Gets A Remodel With Help From Local Music Industry Firms

Editor’s note:  What many people do not realize is that Lititz is the home of three companies that are legendary in the music business.  Clair Global, Atomic Design and Tait Towers.  These three companies are sound, scenery/lighting and staging giants.  This is a great example of a win-win collaboration for everyone involved and a project that provides continued economic development for downtown Lititz.

A beer, a brainstorm and a boost for downtown Lititz.

About nine months ago, local executive Soren West was having a beer at the Bulls Head pub in the General Sutter Inn with Paul Pendyck, a partner in the inn.

The conversation turned to Pendyck’s vision for the pub and inn, two valuable parts of downtown Lititz’s economy and social scene.

Pendyck said he wanted to renovate the inn’s 16 guest rooms, including its little-used top floor, except that the undertaking was too expensive.

Read more: http://lancasteronline.com/article/local/572604_Bedrock-decor.html#ixzz1kJBTBuUP