“Fresh” and “local” are buzzwords used by marketers to promote everything from organic produce to fast-food sandwiches.
But the Buy Fresh Buy Local network is distinct from Madison Avenue marketing. It is a grass roots movement aimed at encouraging consumers and businesses to buy foods grown and produced in their immediate regions.
Linda Aleci is the chair of the Buy Fresh Buy Local steering committee in Lancaster County. The network’s state coordinator is the Pennsylvania Association for Sustainable Agriculture, and its national coordinator is the FoodRoutes Network.
Aleci is an associate professor at Franklin & Marshall College and an affiliated scholar with the college’s Local Economy Center.