The Pennsylvania Horticultural Society usually makes about $1 million in profits from the Philadelphia Flower Show.
But not this year.
The 2013 show actually fell short about $1.2 million, not an unprecedented event in its 184-year history but a short-term disaster for the many urban “greening” programs it supports. PHS president Drew Becher is now scrambling to cut costs – and to raise $1 million for programs and $200,000 for Flower Show expenses from PHS members and an insurance policy.
For all this, he blames local TV and radio stations.
With unusual bluntness, Becher accuses them of “hyping up” a major snowstorm during Flower Show week that never materialized – but led to scores of canceled tour buses and visitors, and the loss of hundreds of thousands of dollars in ticket and merchandise sales.
Read more at http://www.philly.com/philly/news/local/20130519_Flower_Show_lost__1_2_million__and_leader_blames_TV.html#Gok7XbSLiFH34U2D.99