RadioShack Decline Belies Its Longevity

By Fort Worth Star-telegram

Saturday, Sept. 27, 2014, 9:00 p.m.

FORT WORTH, TX — During nearly a century in retailing, RadioShack has reinvented itself time and again as the American consumer moved from primitive radio kits to ever-sophisticated audio equipment, CB radios, and computers and wireless phones.

But now the Fort Worth-based consumer electronics pioneer finds itself tethered to a bygone era, with its 4,000 company-owned stores as much a burden as a benefit, its website delivering only modest returns in this cyber age and competitors — from behemoths such as Amazon.com and Wal-Mart to wireless providers — attacking on all fronts. The company warned recently that bankruptcy could be near if it can’t secure financing.

Just nine years ago, RadioShack enthusiastically opened its new $200 million headquarters, a complex of 900,000 square feet situated majestically on 38 acres on the banks of the Trinity River. With a 500-seat cafe, an open floor plan and a fitness center, it was supposed to help propel the chain to greater entrepreneurial heights.

Read more: http://triblive.com/business/headlines/6848703-74/radioshack-stores-company#ixzz3Ej79tvLU
Follow us: @triblive on Twitter | triblive on Facebook

Advertisements