The South Korean electronics giant, which has been closing the gap between itself and Apple, is rolling out hundreds of mini-shops across the U.S. inside Best Buy big-box locations as well as its smaller mobile-specific retail shops. The stores are formally called Samsung Experience Shops and will showcase Samsung products.
A couple of shops opened in March and more have opened since. Samsung hopes to have 900 of them up and running by the end of this month with another 500 opening throughout “late spring and early summer.”
One of the primary purposes of the shops is to provide Samsung customers with assistance on their devices. That’s no surprise considering Samsung credits its social media fans for sparking its decision to build out the shops.