In April 1963, a group of forward-looking business and civic leaders organized the Reading-Berks County Pennsylvania Dutch Travel Association.
The region’s rich history and cultural heritage, they believed, could draw tourists whose dollars would strengthen the region’s economy.
The association has undergone several name changes and had several homes, but 50 years, later the founders’ vision still guides the Greater Reading Convention & Visitors Bureau.
“It’s still our history, art, architecture and the sheer beauty of our region that attracts visitors,” association president Crystal A. Seitz said Monday. “Tourism touches everybody’s life in Berks County.”