Dollar stores have evolved into a go-to spot for holiday shoppers on a tight budget or trying to get more value for their money. In contrast with the often dingy spaces they once occupied, many have undergone renovations and are stocked with a bounty of Christmas trees, wrapping paper, toys and inexpensive electronics for the holiday season. Some even carry steaks.
With the job market and economy still unsettled, dollar stores are predicted to perform robustly as shoppers of all incomes flock there to pick up cheap decor and presents. For the fourth quarter, the category is expected to post a sales increase of 4.2% or higher at stores open at least a year, according to business data firm Thomson Reuters.
Although dollar stores have attracted higher-income customers in recent years, the fallout of the nation’s economic downturn is still especially evident in the aisles of these low-cost stores during the holidays.
Dollar General Corporation of Goodlettsville, TN is actually thriving during the recession. Unlike many businesses, Dollar General is expecting to hire 6,000 new employees and open 625 new stores this year. I doubt we will be seeing many other chains announcing such large-scale expansion plans for 2011.
Dollar General operates 9,200 stores in 35 states. The expansion will add three more states to that list. Residents of Nevada, New Hampshire and Connecticut will soon be getting stores near them!
The Pottstown area has two Dollar General stores located in the North End Shopping Center and Stowe Crossing.