|A Celebration of Art & Travel
The Lehigh Valley Arts Council and Discover Lehigh Valley have teamed up this holiday season to present an exhibition of fine art photography by Jacqueline Lewis. Titled “A Celebration of Arts and Travel,” the exhibition features framed and canvas presentations of fifty images, capturing the wonder of Lewis’ travels to both exotic destinations and to cherished sites in the Lehigh Valley.
Several award-winning images and a few of her favorites are among the photographs available for sale. Most notable are seven photographs recently selected for permanent display on the 18th floor of new, 40-story, Gensler-designed PNC Bank Tower in Pittsburgh.
The exhibition runs November through December at the Arts Council’s office and across the hall at Discover Lehigh Valley in the Butz Corporate Center, 840 Hamilton Street, in Allentown. Proceeds from the commission on all sales will support Arts & Access, the program to expand cultural accessibility for people with disabilities.
Please rsvp to firstname.lastname@example.org or 610-437-5915 for the reception on Thursday, November 12, from 5:00 to 7:00 p.m. Visitors are welcome during business hours, 9:00 a.m. to 4:00 p.m. It is recommended that you call ahead of your visit to view the exhibit.
|The Lehigh Valley Arts Council (LVAC) announces a new partnership with the Greater Philadelphia Cultural Alliance (GPCA) , the formation of Audience Analytics of the Greater Philadelphia and Lehigh Valley Region. As of July 1, 2015, seventy-five participating cultural nonprofits in a ten county area now gain access to an expanded market of more than two million arts households.
Audience Analytics is a strategic audience development program, designed to improve marketing intelligence and build audiences. Participating arts and cultural organizations in both regions are provided with the training, tools, and expertise to thrive in an increasingly competitive market.
“This partnership is very exciting in so many ways, from audience development to organizational sustainability,” said Randall Forte , LVAC Executive Director. “From a cultural tourism perspective, it allows the Lehigh Valley cultural community to expand their reach and increase the number of out-of-area attendees.”
Audience Analytics has contracted Target Resource Group, the nation’s leading provider of data management and consulting services, for use of TRG’s new and robust Data Center system. When an organization’s data is uploaded into the system, it is first cleansed and certified though the USPS National Change of Address. Household records are then appended with demographic, psychographic, and geographic characteristics, allowing organizations to analyze their patrons in variety of powerful ways. By obtaining these insights, participants are able to make the most efficient and effective use of their marketing and programming dollars. In addition, Data Center allows organizations to identify their best potential trading partners and streamlines the mailing list exchanges. All trades are 100% permission based, ensuing organizations retain 100% control of their data.
The Lehigh Valley Arts Council had been in discussion about forming this partnership with GPCA prior to launching the Cultural List Exchange Co-Op in 2013. The past two years were devoted to establishing a core group of Lehigh Valley organizations and providing them with enough time to learn the system and get up to speed with the more seasoned Philadelphia organizations.
The participants include a wide range of cultural organizations representing the performing arts, visual arts, literary and media arts, as well as historical and cultural institutions. From the Lehigh Valley, the core group includes:
Act 1 DeSales University Performing Arts
Included among the Philadelphia organizations are:
If you or your organization would like additional information about the program, contact Kim Infante at the Lehigh Valley Arts Council at email@example.com.
The Lehigh Valley Arts Council thanks our Founding Partner, Discover Lehigh Valley, and our corporate and foundation supporters for their investment toward the initial development of this program and their support for the Lehigh Valley Arts Council in uniting the nonprofit sector.
When he took over the region’s main economic development agency last year, CEO Don Cunningham promised to refocus the Lehigh Valley Economic Development Corp. on its primary goals, especially marketing the Lehigh Valley.
That apparently includes marketing to the people living here, especially business leaders.
LVEDC rolled out a sweeping billboard campaign this week designed to promote the Lehigh Valley to the Lehigh Valley and its business leaders.
Or wait, just Lehigh Valley. Drop the “the.”
After more than three years of sluggish job growth, the Lehigh Valley has replaced all of the roughly 25,000 jobs wiped out during the country’s worst economic crisis in generations.
The region had 351,400 jobs in April, a new high, according to data released Wednesday by the state Department of Labor and Industry. The old record of 350,200 was set in June 2007, just before the Great Recession hit, bringing 2 1/2 years of plant closures and cutbacks that put the local labor market in a tailspin.
The number of jobs in the Valley hit a recessionary low of 324,700 in January 2010 and has since been slowly recovering.
The private sector is driving job growth. Gains in warehousing, tourism and business services were partially offset by cuts in government and public school jobs. Warehousing and business services — a broad jobs category that includes bookkeepers, janitors, landscapers and engineers — both hit new highs in April.
The city’s new visitors center opened Friday in the lobby of the Sigal Museum on Northampton Street. The museum added brochures and pamphlets about Easton and Lehigh Valley attractions and staffers have been trained to assist visitors.
“People still want information face to face,” said Michael Sterschi, president of Discover Lehigh Valley at the ribbon-cutting ceremony.
Easton considers tourism, along with arts and entertainment, a critical component of revitalizing downtown, said Gretchen Longenbach, the city’s director of community and economic development.