If you name it, they will come.
Sonia Huntzinger, executive director of Downtown Inc, said that’s the theory behind York’s recent push to brand pockets of its 26-block downtown business district, creating a patchwork of neighborhoods that will each offer something different to regional visitors.
In the last two years, the nonprofit, which promotes revitalization of the city, has partnered with grassroots groups to demarcate several sections, including Royal Square, the Market District, Beaver Street and the latest, Weco.
The growth in destination branding, as the strategy is called, has coincided with Downtown Inc’s “Who Knew” campaign, a YouTube ad effort that highlights shopping and eatery options with the goal of bringing more foot traffic into local businesses.
Read more: http://www.ydr.com/local/ci_26617958/downtown-inc-using-destination-branding-market-city-neighborhoods