NEW YORK (MainStreet) — Amazon believes it may have the ability to anticipate consumer demand on a granular level – so much so, that it could actually begin shipping an order before you even buy it. The online retailer is working to refine predictive logistics in an effort to further shorten shipping times to customers. “Anticipatory package shipping” – a process patented by Amazon late last month – may become a part of that process.
By analyzing consumer data, such as prior orders, product searches, wish lists, shopping cart contents – and even cursor activity — Amazon could predict a consumer’s future purchase and move merchandise to a nearby fulfillment center in anticipation of a subsequent order.
By forecasting customer behavior, Amazon seeks to speed transit times to customers while utilizing lower-cost ground shipping rather than expedited methods “that may rival the price paid for the merchandise.