SteelStacks’ Success With World Cup Parties Raises Curiosity About Future Sporting Events

Map of Pennsylvania highlighting Northampton C...

Map of Pennsylvania highlighting Northampton County (Photo credit: Wikipedia)

Curt Mosel, for good reasons that didn’t initially occur to me, shot down my ideas.

I envisioned a cool fall night sitting on a lawn chair, beer in hand, watching the World Series among fellow baseball fans on the big screens at SteelStacks.

Then came the potential of football fans bundling up on Super Bowl Sunday and heading down to the South Bethlehem venue, where restaurant vendors would compete to serve the best hot chili to warm up the crowd as they watched the big game on the same screens.

The spring would come around, and those screens in the shadows of the Bethlehem Steel blast furnaces would air the NCAA tournament, giving folks in the Lehigh Valley an excuse to leave work a little early and cheer on an underdog while they took in perhaps the first day of pleasant weather after a long winter.

Read more: http://www.lehighvalleylive.com/nick-falsone/index.ssf/2014/07/steelstacks_success_with_world.html

Oktoberfest To Expand At ArtsQuest’s SteelStacks

Oktoberfest, the most successful new festival in the first year of ArtsQuest’s SteelStacks campus in 2011, returns in October with new food, new contests and advance tickets that save festival-goers up to 25 percent, it was announced Monday.

The celebration of autumn and the Lehigh Valley‘s Germanic heritage, set for Oct. 5-7 and 12-14, will retain its most popular components: music, food, activities and, of course, beer. And it will have the same title sponsor: D.G. Yuengling & Son brewers.

“The first Oktoberfest celebration at SteelStacks was a huge hit, with nearly 25,000 people coming out,” said ArtsQuest Vice President of Marketing and Public Relations Curt Mosel. “This year’s festival will feature even more attractions and special events, with something for all ages.”

Yuengling announced that the Yuengling Oktoberfest beer debuted at last year’s festival “was so well received that it will make a triumphant return in kegs and now bottles for 2012,” Yuengling Marketing Manager Jen Holtzman said.

Read more: http://www.mcall.com/entertainment/mc-oktoberfest-artsquest-bethlehem-20120730,0,6919333.story