|The Lehigh Valley Arts Council (LVAC) announces a new partnership with the Greater Philadelphia Cultural Alliance (GPCA) , the formation of Audience Analytics of the Greater Philadelphia and Lehigh Valley Region. As of July 1, 2015, seventy-five participating cultural nonprofits in a ten county area now gain access to an expanded market of more than two million arts households.
Audience Analytics is a strategic audience development program, designed to improve marketing intelligence and build audiences. Participating arts and cultural organizations in both regions are provided with the training, tools, and expertise to thrive in an increasingly competitive market.
“This partnership is very exciting in so many ways, from audience development to organizational sustainability,” said Randall Forte , LVAC Executive Director. “From a cultural tourism perspective, it allows the Lehigh Valley cultural community to expand their reach and increase the number of out-of-area attendees.”
Audience Analytics has contracted Target Resource Group, the nation’s leading provider of data management and consulting services, for use of TRG’s new and robust Data Center system. When an organization’s data is uploaded into the system, it is first cleansed and certified though the USPS National Change of Address. Household records are then appended with demographic, psychographic, and geographic characteristics, allowing organizations to analyze their patrons in variety of powerful ways. By obtaining these insights, participants are able to make the most efficient and effective use of their marketing and programming dollars. In addition, Data Center allows organizations to identify their best potential trading partners and streamlines the mailing list exchanges. All trades are 100% permission based, ensuing organizations retain 100% control of their data.
The Lehigh Valley Arts Council had been in discussion about forming this partnership with GPCA prior to launching the Cultural List Exchange Co-Op in 2013. The past two years were devoted to establishing a core group of Lehigh Valley organizations and providing them with enough time to learn the system and get up to speed with the more seasoned Philadelphia organizations.
The participants include a wide range of cultural organizations representing the performing arts, visual arts, literary and media arts, as well as historical and cultural institutions. From the Lehigh Valley, the core group includes:
Act 1 DeSales University Performing Arts
Included among the Philadelphia organizations are:
If you or your organization would like additional information about the program, contact Kim Infante at the Lehigh Valley Arts Council at firstname.lastname@example.org.
The Lehigh Valley Arts Council thanks our Founding Partner, Discover Lehigh Valley, and our corporate and foundation supporters for their investment toward the initial development of this program and their support for the Lehigh Valley Arts Council in uniting the nonprofit sector.
|The Lehigh Valley Arts Council is pleased to announce the release of the new ARTix Passport to the Arts, a buy-one, get-one-free ticket to eighteen arts and cultural venues through June 30, 2016. This popular arts promotional campaign introduces the community to a splendid array of dance, musical, theatrical, and historical offerings.
There is definitely something for everyone to enjoy—from symphonic to folk music, fine arts to vintage cars, Shakespeare to Broadway musicals—fun and entertainment for the entire family. “Arts experiences build memories and nurture community through a shared experience,” says Randall Forte, Arts Council Executive Director. “Oftentimes, they provide opportunity to get together and stay connected with our friends, neighbors, and family.”
As a value-added membership benefit, the Arts Council welcomes new members throughout the year. Join today and receive your very own ARTix Passport to the Arts. With passport in hand, you can start booking travel plans to attend the Pennsylvania Shakespeare Festival, Muhlenberg Summer Music Theatre, the Sigal Museum, Godfrey Daniels—and many more! Members also receive discounts to seminars, backstage cultural tours, and arts services, subscriptions to the bimonthly Inside the Arts / Arts Calendar and Lehigh Valley Style, and free admission to the annual spring and fall membership receptions.
The Passport is also distributed to real estate and corporate relocation offices in order to introduce new residents to the variety of arts programming in the region. Volunteers and staff at the Lehigh Valley Health Network also receive the passport, which promotes the arts are part of a healthy lifestyle.
“The Lehigh Valley Arts Council is proud to provide regional leadership that advances the arts in this growing community,” says Forte. ARTix Passport is made possible through the support of Christmas City Printing, The County of Lehigh, PPL, and The Harry C. Trexler Trust.