Keystone Krunch: Pennsylvania May Not Be In The Super Bowl But Its Snacks Will Be The Life Of Many Parties

Although the Steelers and Eagles didn’t make it to the Super Bowl this year, Pennsylvania and Penn State will still be represented on game day — on your plate.

Penn State experts have had a hand in developing, or evolving, many of the Keystone State’s famous finger foods.

While Nittany Lion alumni will represent Penn State on Feb. 2 at MetLife Stadium, Pennsylvania food industries’ wares will be served at Super Bowl parties nationwide. Companies from around the commonwealth — referred to as the snack-food belt — supply many of the Sunday afternoon munchies enjoyed while calling plays from the couch.

If your potato chips are from Utz, Middleswarth, Martin’s, Snyder’s of Hanover or Snyder of Berlin — just to name a few — the snack came from some region of Pennsylvania.

Read more here: http://www.centredaily.com/2014/02/01/4013019/keystone-krunch-pa-may-not-be.html#storylink=cpy

Just Born Taps Into Christmas Candy Market

Pink Marshmallow Peeps (Photo credit: Wikipedia)

When people hear Peeps, they generally think of Easter.

Matthew Pye, Just Born’s vice president of corporate affairs, said that’s why large retailers mostly carry the marshmallow treats through the early spring.

But with a candy gold mine in the winter holiday season sitting untapped after 60 years in business, the Bethlehem-based company has made a media push this year to make Peeps a Christmas treat, too.

Pye said the “Santa Hop” campaign has put a large focus on social media and commercial airtime since Nov. 25. One of Just Born’s newest additions, candy cane-flavored marshmallow chicks dipped in chocolate, has taken center stage in the campaign, he said.

Read more: http://www.lehighvalleylive.com/bethlehem/index.ssf/2013/12/just_born_taps_into_christmas.htmlhttp://www.lehighvalleylive.com/bethlehem/index.ssf/2013/12/just_born_taps_into_christmas.html

Celebrity Reactions To Mike And Ike Breakup

Mike And Ike Splitting Up, Candy Divorce Part Of Marketing Campaign

Mike and Ike candies, regular flavor. (Photo credit: Wikipedia)

Editor’s note:  GOOD GRIEF!

Mike and Ike, the dapper mustachioed icons for the chewy fruit-flavored candy made by Just Born of Bethlehem, are going their separate ways after a six decade union.

In an unconventional, tongue-in-cheek advertising campaign, Just Born began touting the separation on Mike and Ike’s Facebook page this month.

As far as advertising campaigns go, this one seems to be working quite well.

So far, The New York Times has published a story on the matter. And a headline on the Huffington Post web site reads as follows:

“Mike And Ike Head For Gay Divorce In New Ad Campaign.”

Read more: http://www.mcall.com/business/mc-mike-and-ike-divorce-20120413,0,254144.story