NEW YORK ( MainStreet) At 78 million strong, baby boomers usually get what they want as consumer.
That’s how we got the Ford Mustang, lite beer, granite countertops and video on demand. The younger half of the boomers famously said, “I want my MTV” and they got it.
So when boomers start saying they’re tired of “going big” on everything from cheeseburgers to McMansions,businesses better begin paying close attention, and that’s exactly what the generation born between 1946 to 1964 is saying now. It’s a downsizing world they want, and they’re going to get it, but not without the amenities and comforts the materialistic boomers are famous for.
“Those baby boomers who worked hard for and embraced the affluent lifestyle of the 1970s through the middle of the last decade owning large homes and spacious vehicles have reached a turning point,” says Sheryl Connelly, global consumer trends and a “futurist” for Ford. “This generation is now trending toward a simpler way of living, one that doesn’t eliminate the lavish comforts they’ve come to enjoy.
Sally Starr, 90, the vivacious blonde TV cowgirl who served as a surrogate parent for the Philadelphia region’s baby boomers, died Sunday morning.
Starr died peacefully in a South Jersey nursing home shortly after 6 a.m., according to Michael Yip, a close friend of Starr’s. She had been in poor health for years, both from various natural causes as well as from the effects of a 2005 car crash.
Move Inc.(MOVE) , parent company of Realtor.com and other relocation-oriented Web sites, recently assessed dozens of U.S. cities for everything from nightlife to average apartment rents to find five great places for Gen Y’ers to live. Also called millennials because they’ve come of age since the year 2000, Gen Y’ers are young adults in their 20s and early to mid-30s.
“We’re finding that millennials look at buying homes differently than baby boomers do,” Move’s Julie Reynolds says. “Where baby boomers look at homes more as investments, millennials see housing as more of a lifestyle option. More millennials are living closer to where they work, closer to the central part of towns and focus on cultural activities and other things to do other than just work.”
So Move assessed cities for such things as parks, museums, professional sports teams and other recreational offerings.