Professional Development Series Announced‏

Professional Development Series Announced

The Lehigh Valley Arts Council announces their 2016 Professional Development Series for business-minded arts professionals who wish to stay current in their field. Beginning in the new year, three seminars are scheduled that will examine new marketing strategies and advances in technology. Each session features relevant experts as presenters. Arts Council members enjoy a fee discount; however, enrollment is limited and reservations are needed in advance. Refreshments will be provided. To order tickets, visit

Digital Storytelling: Put Your Best Story Forward

On January 19, 2016, the informational seminar Digital Storytelling: Put Your Best Story Forward, will address the tremendous growth of the web and social media as it applies to artists and arts organizations for marketing purposes. Two presenters, Caroline Savage, Program Director of Pennsylvania Council on the Arts, and Ken Unangst, Owner & Founder of Digital Feast, will provide examples on how to clearly define a message in order to capture attention and engage an audience. Both of these professionals specialize in working with arts organizations and arts businesses, assisting them with comunitcating through visuals and technology.

The panelists will provide examples of how to clearly define your message by addressing the following questions:
What does your mission look like?
How do you create a story that resonates with the community?
What is the value and impact of this visual medium on your audiences?

Location: Butz Corporate Center , 9th & Hamilton, 2nd Floor conference room
Time: 5:30 to 8:00PM.
Fees: $25 for Lehigh Valley Arts Council members; $45 for nonmembers.

An Introduction to 3-D Printing
On May 21, 2016, artists and designers will have the opportunity to experience 3-D Printing in a workshop that allows attendees to design and print their own creations. The process involves a scan of an object with a 3-D scanner, then uses computer technology to slowly manufacture successive layers, recreating the original form in a new material.

Presenter Brian Slocum, Managing Director of Design Labs at Lehigh University, will guide the workshop and explain the endless possibilities of this innovative process as it pertains to the future of design and engineering.

Location: Lehigh University, Wilbur Powerhouse Prototyping Lab
Time: 9:30AM to 12:30PM
Fees (includes materials): $75 for Arts Council members; $100 for nonmembers.

Call for Artists: Are You Ready to Answer?

On July 12, 2016, this seminar will explore the various components of a successful submission, including the right marketing materials and contractual requirements.

Competition in the arts for commissions, exhibitions, and sales requires that an artist be ready in advance to submit a professional application. Organization is key to preparing your materials, but what extra steps do you need to take in order to market and promote your work in the best light?

Our presenters, Sculptor Daniel Kainz and Nicole J. O’Hara, Esquire, Gross McGinley, LLP, will give insight on the entrepreneurial side of being a professional artist.

Location: Butz Corporate Center, 9th & Hamilton, 2nd Floor conference room
Time: 5:30PM to 8:00PM
Fees: $25 for Arts Council members; $45 for nonmembers.

About the Lehigh Valley Arts Council

The Lehigh Valley Arts Council is the region’s central voice for the arts, promoting arts awareness and advocating its value while strengthening access to the arts for all citizens in our community. The Arts Council’s mission is to promote the arts; to encourage and support artists and their development; to assist arts organizations; and to facilitate communication and cooperation among artists, arts organizations, and the community. Services include arts research and advocacy, professional development seminars, publications, and cooperative regional marketing initiatives.


Lehigh Valley Arts Council

840 Hamilton Street, Suite 201
Allentown, PA 18101
610-437-5915 / /