|MESSAGE FROM THE EXECUTIVE DIRECTOR: What I Did This Summer
This summer I have been out front in the Lehigh Valley more than usual, surveying audiences at various arts events. The study, Arts & Economic Prosperity V, is part of a national study to determine the economic impact of the nonprofit arts industry.
Sounds dry, doesn’t it? Actually, it’s been fun to mingle with arts patrons and bump into old friends at the theatre or a concert. It is too early to tell, but attendance at these events seems very strong.
The data collection continues through 2016, and the results of the analysis will be released in Spring 2017 at a public forum, Whose Business is the Arts? For the past twenty years, the Lehigh Valley region has enjoyed double-digit increases that are far above the national average. The previous study in 2012 determined that arts and culture was a $208 million industry. It will be fascinating to see what the numbers tell us this time. Maybe I am turning into a data-geek!