Century III New Owner Seeks To Reverse Vacancy Trend With New Theater

Map of Allegheny County, Pennsylvania, United ...

Map of Allegheny County, Pennsylvania, United States with township and municipal boundaries (Photo credit: Wikipedia)

The owner of Century III is betting that a movie theater could help revitalize the struggling West Mifflin mall.

Las Vegas-based Moonbeam Capital Investments LLC, which bought the mall in May, said it is negotiating with two national chains with a Pittsburgh-area presence to open a first-run movie theater with stadium seating in Century III. Shawl L. Pryor, senior vice president of real estate, won’t name the companies because no lease has been signed.

Contending with a high vacancy rate, about 32 percent, and low foot traffic, the 34-year-old mall needs an entertainment component as part of its revitalization, Moonbeam said.

“We believe that it’s a very important aspect of why people go back to the mall. It’s not just to buy clothing anymore,” Moonbeam Chief Executive Officer Steven Maksin said.

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